Visit Oakland, in its launch of its inaugural annual “Oakland Style” five-day series of events, faced the typical challenge of selling tickets and generating buzz for a first-time event. Featuring culinary experiences, cultural conversations, art walks, fashion shows, musical performances, vintage…
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There's only one Washington DC. The nation’s capital is packed with a signature blend of history, culture, and urban amenities. It’s a one-of-a-kind destination with a destination marketing organization (DMO) to match. But Destination DC faced an all-too-common problem: how to help its staff master…
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On the outside, Myrtle Beach, South Carolina, is a picturesque vacation spot for leisure travelers and beach-goers — but the inside of the destination boasts something far greater than visits alone. Destination North Myrtle Beach, the destination marketing organization (DMO), plays a vital role in…
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All destination marketing organizations (DMOs) know the importance of getting heads in beds for their hotel partners, but Discover Dunwoody wanted to do more than just list their lodging partners on discoverdunwoody.com. The DMO turned to Book › Direct — Simpleview’s online booking and referral…
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Seasonal travel can be tricky; as a destination marketing organization (DMO), you know your usual travel seasons based on hotel bookings and partner reporting, but how do you leverage seasonal imagery to help show visitors and meeting planners when they should visit your destination? SKYNAV and…
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Glacial Lakes. Great Places. Great Times. Watertown, South Dakota, is where art meets adventure and great tastes are always on the menu. Gaining popularity in the last 20 years, Visit Watertown found itself yearning for a way to visually shine as bright as its reputation. Visit Watertown’s visual…
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Visit Estes Park had been working successfully with Destination Travel Network (DTN), a Simpleview website monetization company, but changed its strategy to bring its online ad operations in-house. It turned out that the sales process was much more labor-intensive than anticipated; the destination…
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Anaheim, California, is chock-full of surprises — from riveting sporting events and irresistible sandy beaches to just about any cuisine a foodie’s heart could desire, Visit Anaheim has attractions galore, all readily available to travelers on the made-by-Simpleview website. Visit Anaheim’s claim…
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Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
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North of Indianapolis, Hamilton County is blessed with robust visitation during the sunny summer months. Travelers enjoy the vibrant cities that blend with picturesque landscapes, and outdoor adventures range from serene hikes along the White River to thrilling water sports on the Geist Reservoir…
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