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Category: Case Studies

Visit Oakland + Simpleview Digital Services Case Study Header Image - Laptop with Visit Oakland website and their logo in a circle

Sold-out success: Visit Oakland’s $0.01 CPC & fully booked event with Simpleview digital services

By Logan Hildebrand on May 21, 2024

Visit Oakland, in its launch of its inaugural annual “Oakland Style” five-day series of events, faced the typical challenge of selling tickets and generating buzz for a first-time event. Featuring culinary experiences, cultural conversations, art walks, fashion shows, musical performances, vintage…

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Washington DC landscape

“It made a world of difference.” How Destination DC boosted staff knowledge with Simpleview Brainery

By Michael Fiez on May 10, 2024

There's only one Washington DC. The nation’s capital is packed with a signature blend of history, culture, and urban amenities. It’s a one-of-a-kind destination with a destination marketing organization (DMO) to match. But Destination DC faced an all-too-common problem: how to help its staff master…

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NMB Destination

Destination North Myrtle Beach & the Digital Influence Report: a big hit for community engagement

By Kasey Pooley on Feb. 16, 2024

On the outside, Myrtle Beach, South Carolina, is a picturesque vacation spot for leisure travelers and beach-goers — but the inside of the destination boasts something far greater than visits alone. Destination North Myrtle Beach, the destination marketing organization (DMO), plays a vital role in…

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Discover Dunwoody - Book › Direct Case Study Header

The power behind bookings: Discover Dunwoody scored over $832k in hotel revenue using Book › Direct

By Logan Hildebrand on Jan. 25, 2024

All destination marketing organizations (DMOs) know the importance of getting heads in beds for their hotel partners, but Discover Dunwoody wanted to do more than just list their lodging partners on discoverdunwoody.com. The DMO turned to Book › Direct — Simpleview’s online booking and referral…

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Explore Utah Valley - SKYNAV Winter Scene

How Explore Utah Valley achieved a 98% CTR with seasonal tours (and you can, too)

By Logan Hildebrand on Jan. 18, 2024

Seasonal travel can be tricky; as a destination marketing organization (DMO), you know your usual travel seasons based on hotel bookings and partner reporting, but how do you leverage seasonal imagery to help show visitors and meeting planners when they should visit your destination? SKYNAV and…

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Visit Watertown Visual Identity Case Study Header

Collective creativity: Visit Watertown fosters collaboration for authentic city-wide branding

By Logan Hildebrand on Dec. 19, 2023

Glacial Lakes. Great Places. Great Times. Watertown, South Dakota, is where art meets adventure and great tastes are always on the menu. Gaining popularity in the last 20 years, Visit Watertown found itself yearning for a way to visually shine as bright as its reputation. Visit Watertown’s visual…

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Visit Estes Park web page 2023

From in-house challenges to outsourced success: how DTN revitalized ad revenue for Visit Estes Park

By Theresa Fischer on Oct. 20, 2023

Visit Estes Park had been working successfully with Destination Travel Network (DTN), a Simpleview website monetization company, but changed its strategy to bring its online ad operations in-house. It turned out that the sales process was much more labor-intensive than anticipated; the destination…

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Visit Anaheim

Skyrocket stakeholder satisfaction: Visit Anaheim’s 95% partner retention rate with the Extranet

By Kasey Pooley on Oct. 05, 2023

Anaheim, California, is chock-full of surprises — from riveting sporting events and irresistible sandy beaches to just about any cuisine a foodie’s heart could desire, Visit Anaheim has attractions galore, all readily available to travelers on the made-by-Simpleview website. Visit Anaheim’s claim…

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Discover DuPage - CrowdRiff UGC Gallery in Visitors Guide | Simpleview Inc.

From stale to stunning: Discover DuPage’s UGC transformation with CrowdRiff

By Logan Hildebrand on Sep. 28, 2023

Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…

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Hamilton County Tourism | Carmel - Midtown Plaza

How Hamilton County Tourism boosted campaign success with Simpleview strategy and digital marketing

By Logan Hildebrand on Jul. 13, 2023

North of Indianapolis, Hamilton County is blessed with robust visitation during the sunny summer months. Travelers enjoy the vibrant cities that blend with picturesque landscapes, and outdoor adventures range from serene hikes along the White River to thrilling water sports on the Geist Reservoir…

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