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Rethinking meetings marketing: Strategies for the modern planner

• 1 minute read

The Layover Live: How to become the MVP of sports tourism

• 1 minute read

Sports tourism is one of the fastest-growing opportunities in destination marketing, creating new pathways for community development and long-term economic growth. On this episode of the Layover Live podcast, hosts sit down with John David, president and chief executive officer at Sports Events…

Introducing MeetingMatch: Smarter meeting prioritization built for your destination

• 3 minute read

MINT+ brings the entire meetings market into one place for destination marketing organizations (DMOs) and their sales teams — meaning more than 173,000 organizations and 331,000 meeting histories contributed by more than 150 destinations is at your fingertips. The opportunity is all there, and the…

Far from fantasy: Defining a smart destination

• 2 minute read

While the phrase itself may conjure up slick sci-fi visions, a “smart destination” is anything but a futuristic fantasy. While it’s true that advanced technology plays a key role within every smart destination, the concept is simple: to help every place be more confident in its decision-making…

One source of truth: How to centralize, analyze, and share DMO data

• 1 minute read

The benchmarks every DMO should know: What 200+ DMOs reveal about the meetings market

• 1 minute read

Destination marketing organizations (DMOs) need reliable data to understand what's happening beyond their own market. That's why our experts create each edition of the Simpleview Sales Quarterly (SSQ) report to provide a comprehensive view of meetings sales performance, booking activity, and…