We looked around and went through an RFP process like I think most people do, and Simpleview clearly rose to the top. We were impressed by how many clients Simpleview had. We were impressed by the website designs and we were impressed by the CRM capability and how we could house everything in one place and have one system that everything else worked off of, which was really important to us. We wanted to streamline the processes within our office to be more efficient, to be more productive, to get better member engagements and this was an opportunity to do all of those things.”
Innovators & Influencers: Destination DC’s innovative approach to staff DEI engagement
- 4 minute read
Destination DC's commitment to diversity and inclusion is sowing the seeds of a more vibrant and inclusive community of locals and visitors. Among noteworthy initiatives are its DEI Business Fellowship and an apprenticeship program for early career professionals through Tourism Diversity Matters. On…
From stale to stunning: Discover DuPage’s UGC transformation with CrowdRiff
- 1 minute read
Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
Simpleview and Playeasy Announce a "Home Run" Partnership for DMOs to Meet Their Sports Tourism Goal
- 2 minute read
TUCSON, AZ — Simpleview and Playeasy have announced a partnership designed to better drive sports markets for destinations across the country. Simpleview, the leading provider of CRM, CMS, and marketing solutions for destinations worldwide, shared that after months of strategic planning with the…
Summer is stickin’ around… embrace the heat from these hot hot hot paid media tips for DMOs 🔥
- 3 minute read
With Simpleview headquartered in the dry Arizona desert, much of our staff can confidently say that summer is still lingering. You might not be out and about exploring your destination, but you can embrace the heat in a different way. Avoid those high temps by staying inside and reading up on hot…
Simpleview Europe approved Charter Member of the Fair Employment Charter
- 2 minute read
Simpleview Europe is proud to announce that we have been approved as a Charter Member of the Fair Employment Charter As a document, the charter outlines an employer’s commitments to various aspects of workplace fairness. Based on the historical principles of the employment relationship — where a…
Behavioral optimization in tourism: from nudge strategies to smart design
- 2 minute read
Behavioral optimization in tourism may not be a familiar term, but it’s definitely happening. For over two decades, psychologists, sociologists, researchers, academics, and strategists worldwide have been actively exploring ways to influence and shift human behavior within the tourism industry. At…
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