Granicus Destinations | Marketing Solutions

Content Management System (CMS)

Simpleview CMS is designed by and for DMOs. The integrated solution connects seamlessly with Simpleview CRM and more in your marketing toolbox.

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Customer Relationship Management (CRM)

Our industry-specific CRM offers seamless integration with more than 20 programs, including Simpleview CMS, a customizable user interface, and endless customer support.

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Introducing Destination Experience Cloud

Destination Experience Cloud (DXC) is a new way of integrating solutions to accelerate demand, strengthen stakeholder trust, and deliver measurable value with clarity and confidence.

The Destination Experience Cloud overview video playing on a desktop monitor.

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Online Booking & Referral Engine

Book › Direct is an online referral engine that lets visitors book directly with your partners and stakeholders, providing rates and availability while producing qualified leads.

Website Monetization (DTN)

DTN facilitates targeted advertising on destination websites, enabling DMOs to generate revenue while driving more visitor referrals to their local tourism-related businesses.

Email Marketing & Automation

Act-On helps DMOs automate email communications and more for lead nurturing and scoring, targeted messaging, social engagement, and higher customer lifetime value.

User-Generated Content (UGC)

UGC inspires conversions, sales, and trust in any DMO site by creating rich social media hubs and real-time event streams aggregated by keywords, locations, and hashtags.

Granicus Destinations Services

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Creative & Website Design

Our Experience Design team brings ideas to life with eye-catching display ads, immersive virtual experiences, destination websites, graphic design, immersive storytelling, and more.

Logos & Branding

Granicus Destinations’ digital marketing services help DMOs lift their brand and web presence and connect travelers with their destination, partners, and stakeholders.

Digital Strategy

We’ve worked with hundreds of destination marketing organizations, which affords us the luxury of being able to analyze data from destinations all over the world.

Paid Media

Our experts provide campaign management and advanced bidding strategies that accelerate marketing performance and drive growth with data-driven advertising.

Search Engine Optimization (SEO)

Our SEO professionals provide the best rankings on competitive keywords to serve your website to the proper viewers for a valuable return on investment.

Digital Influence Report

An overview of a destination's digital presence, giving you insights into how your primary tourism drivers are represented online and how that contributes to your destination’s footprint.

The Layover Live

The Layover Live brings you real conversations with the people who make travel and tourism thrive. Explore strategy, content, sales, tech, and community — and celebrate the people behind the places we love.

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Future of Tourism

Join David Peacock — senior advisor, Future Tourism Group — for a series of candid conversations with industry leaders, luminaries, and visionaries about the challenges and opportunities facing the travel and tourism industry today.

Check out the Future of Tourism

Watch, read, and learn! Put some prep in your step before Destinations International

6 minute read

The travel and tourism industry is on the move — and fast. Artificial intelligence (AI) is reshaping how travelers discover destinations, budgets are tighter than ever, and communities are asking destination marketing organizations (DMOs) to prove their value in new ways. We recently had the…

Beyond reach, beyond convention: Content shifts in EMEA in 2026

4 minute read

Content strategy within the European destination marketing sector is undergoing a fundamental reset, a change that’s rooted in the behaviour of visitors across the region. As our State of Destination Marketing in EMEA in 2026 whitepaper sets out, today’s travellers are consuming content very…

From sold-out cities to smart compliance: Managing short-term rentals during major events

1 minute read

Here to stay: AI adoption in European DMOs

4 minute read

Love it or hate it, AI is now just another part of the broader European destination marketing landscape, a tool that is used by destination marketing organisations (DMOs) to manage their digital presence and engage with visitors. But as AI becomes ever more deeply embedded into the operations of…

5 small steps for you, one giant leap for your website: How to turn a good site into a great one

4 minute read

When destination marketing organizations (DMOs) approach website design with intention and authenticity, they can better connect with travelers at every stage of the journey. However, it’s easier said than done. The key is to balance strategy, creativity, and execution — and our industry experts…

The Layover Live: How iconic events fuel emotional and economic impact far beyond the finish line

2 minute read

Signature events like the Boston Marathon and Kentucky Derby are powerful storytelling platforms. Such widely covered events can shape destinations through economic impact and emotional connections that resonate worldwide. Savvy destination marketing organizations (DMOs) leverage this excitement far…

Evolving with Destinations for what’s next