Esports tourism: essential to any destination’s future
- 5 minute read
Esports is an opportunity for destinations to build engaged communities that collectively shape a future that is resilient, integrated, and meaningful for those destinations and those who live there. Thousands of fans descended on Mexico City, New York, Atlanta, and San Francisco in 2022 to…
12 days of digital marketing best practices for the holidays
- 5 minute read
The most wonderful time of the year is upon us — a fruitful time for destination marketing organizations (DMOs) trying to inspire travelers and encourage bookings. With time spent online continuing to rise, digital marketing has become essential for connecting with potential travelers year-round…
The holidays in “reel” time: 10 DMOs decking the halls for festive travelers & jolly locals
- 1 minute read
The holiday season starts earlier and earlier every year, and each year we must make an important decision: to be or not to be a Grinch. Fortunately for destination marketing organizations (DMOs), their decision is easy. Embracing the holidays and celebrating all things jolly and bright draws in festive travelers and entertains Christmas-fanatic locals. It’s a no-brainer, right? Seasonal events like parades, Christmas light sightings, food and drink tours, and holiday bucket lists are some of the many ways DMOs are decking the halls this season to embrace visitors who choose to…
Something for everyone: finding your joy this festive season with our twelve ways of Christmas
- 7 minute read
Autumn is on the wane and the festive season dances ever closer, bringing with it the promise of sparkle and joy. While there is a reassuring certainty in its inevitable arrival, no one experiences this time of year in quite the same way. For some, the season wouldn’t be complete without a visit…
Mastering GA4: unleash your inner data wizard with these top tips & tricks
- 6 minute read
Chances are you’ve seen plenty of blogs and videos on what to expect from Google Analytics 4 (GA4), but more than likely you now want to learn how to use GA4. If so, consider this blog your best friend. Here are some hot topic questions it will cover: What is GA4? What do the new metrics mean and…
It’s that time again! Pop some bubbly to celebrate quarterly Simpleview promotions 🍾
- 1 minute read
At Simpleview, we’re convinced we have the best clients in the industry, so we’re proud to attract best-in-class employees to support them. Part of the Simpleview difference is our employees — best-in-class software engineers, digital marketing experts, former customers, tourism professionals…
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