Tourism & Marketing

Data & Marketing Trends

A place for destination marketing professionals to find Tourism & Marketing data and trends. Our team is devoted to using data to foresee how DMOs can best position themselves to adapt to ever-changing industry trends.

We provide you with tourism insights and key data points so you can capitalize on changing travel sentiment — and form the right strategies at the right time using data analytics. Count on Simpleview as your trusted source to dig deep into the aggregated data of more than 300 DMOs when it comes to organic website traffic, traffic driven by paid media, changes in DMO digital marketing spending, and other indicators of impact on leisure travel.

View the Insights Hub

The award-winning Layover Live podcast, brought to you by VP of Strategy and Insights Jason Swick and Director of Customer Success Sandee Jordan, provides actionable destination marketing insights culled from digital marketing experts, destination marketing professionals, and research done by Simpleview staff. Join them every other week as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more. Tune into the Layover Live any day of the week for the most up-to-date stories curated by our expert staff.

Check out the podcast

New SV sites

Innovative solutions for tourism & marketing professionals. Tourism & Marketing Solutions

Simpleview CMS

Our industry-specific platform is powerful yet easy to use, featuring drag-and-drop functionality, real-time page-editing feedback, responsive layout simulation and more.

Email Marketing & Automation

Act-On helps DMOs automate email communications and more for lead nurturing and scoring, targeted messaging, social engagement, and higher customer lifetime value.

Online Booking & Referral Engine

Book › Direct is an online referral engine that lets visitors book directly with your partners and stakeholders, providing rates and availability while producing qualified leads.

Creative Services

Every year, over 400 million people scroll through websites designed by Simpleview. It’s often a visitor’s first impression — make a good one with an expertly-designed website.

Digital Marketing

Intelligent and effective digital marketing and campaign management amplify digital content to increase the likelihood of destination arrivals. Become a digital marketing powerhouse by leveraging your Simpleview data.


A data visualization tool built to communicate your DMO’s value to your board of directors and local stakeholders through performance reports and consolidated data in one centralized dashboard.

Travel Industry News

Keep Your Finger on the Pulse

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