There's only one Washington DC. The nation’s capital is packed with a signature blend of history, culture, and urban amenities. It’s a one-of-a-kind destination with a destination marketing organization (DMO) to match. But Destination DC faced an all-too-common problem: how to help its staff master and maximize the essential tools they use to drive personal and organizational success.

The team developed a strategy to maximize the products and services they use every day by building tailored coursework and certifications with Simpleview Brainery into their employee onboarding and objectives. 

Destination DC wanted to create a consistent, comprehensive, and convenient training process that achieved the goals of:

  • Elevating employees’ knowledge of how to use Simpleview products

  • Discovering new and better ways to use Simpleview products

  • Saving time and minimizing frustration for both management and staff

  • Streamlining processes and getting the most out of their platforms

The team has reported less frequent follow-up questions, a higher level of knowledge in each platform, and discovered new best practices for the tools they already used.

But don’t just take our word for it … check out these results: 

  • 83 staff actively using Simpleview Brainery

  • 74 Simpleview Brainery certifications

  • Five staff members who have earned a Simpleview Master Certification (three Mentor Certifications in a two-year period)

Kelly Fitzpatrick, Washington DC

Having Simpleview Brainery as a full-time asset has made a world of change … I find that we get fewer questions these days because they’re already taking Simpleview Brainery courses. We have people coming to us and saying, ‘Hey, I don’t think we’re using this feature, can we use it?’ Especially our newer employees. It’s made us reassess the way we’re doing things and that’s been really great to streamline processes and use Simpleview to its full advantage.”

Kelly Fitzpatrick, Business Intelligence Manager, Destination DC