Meetings & Events Sales

The Meeting Place

Welcome to The Meeting Place, a virtual community for global meetings and events professionals to share resources and insights to help you through the recovery process. It’s going to be a long process — we’ll be with you every step of the way.

Simpleview's approach to meetings and events strategy is helmed by one of the industry's greatest champions in the space, Vail Ross. Named one of the “100 Most Powerful People in Global Hospitality'' by the International Hospitality Institute in 2022 and one of Hotel Management’s “Influential Women In Hospitality” in 2019, Ross oversees the mentorship of destination marketing organizations that want to take their sales productivity to the next level by consulting on sales strategies, buyer insights, customer research, and data analysis as the managing director of 2Synergize.

Meet 2Synergize, LLC — a Simpleview consulting agency that specializes in helping destinations and partner organizations gain a competitive edge in the meetings and events market. 2Synergize understands the complexities of the organization’s roles and responsibilities and the importance of optimizing stakeholder relationships. The team focuses on strategy formulation and execution, helping organizations achieve competitive advantages, community collaboration, strong customer relationships, and high-performing sales and service teams.

Learn about 2Synergize

Data analytics in the meetings and events industry is here to stay, and Simpleview’s Insights Hub offers the data you need about travel industry trends to plan, pivot, and make your most important decisions. Pulled from more than 300 DMOs who use Simpleview’s CRM, CMS and Book › Direct, this aggregated information offers you actionable insights about DMO trends that you can’t get anywhere else.

View the Insights Hub

Innovative solutions for meetings & events Tools to Help Your Community Thrive

Content Management System (CMS)

Simpleview CMS is content management designed by and for destination marketing organizations. The fully integrated solution connects seamlessly to Simpleview DMS and many other platforms in your marketing toolbox.


The Meetings Information Network (MINT+) database is a shared repository of information on organizations and their meetings and events.


FuturePace delivers innovative and enhanced pace reporting for DMOs offered by 2Synergize and powered by Simpleview Business Intelligence.


SendSites equips your group sales team with modern sales engagement tools including proposals, RFI response, trade show follow up and prospecting.


Eventsforce is an all-in-one event management platform that gives you the flexibility you need to run virtual, in-person and hybrid events.

Event Scoring Profile (ESP)

ESP is an extension of MINT+ which objectively establishes preferred meeting criteria and assigns each a weight and value so you can define what good business is for your destination.

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