Simpleview's approach to meetings and events strategy is helmed by one of the industry's greatest champions in the space, Vail Ross. Named one of the “100 Most Powerful People in Global Hospitality'' by the International Hospitality Institute in 2022 and one of Hotel Management’s “Influential Women In Hospitality” in 2019, Ross oversees the mentorship of destination marketing organizations that want to take their sales productivity to the next level by consulting on sales strategies, buyer insights, customer research, and data analysis as the managing director of 2Synergize. Meet 2Synergize, LLC — a Simpleview consulting agency that specializes in helping destinations and partner organizations gain a competitive edge in the meetings and events market. 2Synergize understands the complexities of the organization’s roles and responsibilities and the importance of optimizing stakeholder relationships. The team focuses on strategy formulation and execution, helping organizations achieve competitive advantages, community collaboration, strong customer relationships, and high-performing sales and service teams.
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