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Why authentic experiences are vital to the future of places and people

  • 2 minute read

Advertising guru David Ogilvy said it best in the 1950s: “The consumer is intelligent, the consumer will figure it out, the consumer will make wise choices.” The pressing need for destinations to communicate their authentic state of being has never been more apparent. Visitors in a world rebounding…

The future of AI: expanding applications we're just beginning to grasp

  • 2 minute read

If you’ve watched the rise of narrative-based generative artificial intelligence (AI), then you’re likely as conflicted about the long-term outcomes of this magnificent leap in computing technology as I am. On one hand, we have revered computer scientist and cognitive psychologist, Geoffrey Hinton…

Behavioral optimization in tourism: from nudge strategies to smart design

  • 2 minute read

Behavioral optimization in tourism may not be a familiar term, but it’s definitely happening. For over two decades, psychologists, sociologists, researchers, academics, and strategists worldwide have been actively exploring ways to influence and shift human behavior within the tourism industry. At…