A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today.
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Hello. I am David Peacock, senior advisor to Future Tourism Group at Simpleview. I am excited to share with you a series of interviews with industry leaders, luminaries, and visionaries in candid conversations about the challenges and opportunities facing travel and tourism today and in the future.
Simpleview has worked with a group of beta partners around the world to develop and test a program designed to measure the holistic digital footprint of a destination, across all stakeholders, and to develop automated tools for destination digital reputation management.
Now, more than ever, it is the time for our industry to band together and face the challenges of the present in order to chart a more positive and productive future.
We have asked a series of chief executives and leaders in the industry to weigh in on the challenges we face right now and to share their thoughts on what the future holds.
Tune in for thoughtful discussions about sustainable tourism, destination development, transformative placemaking, stakeholder engagement, community alignment, and more.
The Video Podcast Archives
View AllDispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel
- 1 minute read
In today’s ever-evolving and demanding travel landscape, now more than ever destination marketing organizations (DMOs) are testing the boundaries of the conventional DMO role and function with new and innovative projects. The fact that they now have free electric taxis in Bellevue, Washington, may…
Tech meets emotions: discovering immersive “phygital” tourism experiences
- 1 minute read
In 2020, Elisa Mameli was fresh out of her studies for her Master’s Degree in Strategic Tourism Management and Marketing and working as a Brand Ambassador for Your Sardinia Experience. By December 2020, the global travel industry ground to a halt, and in her own words, “That is when I became…
Raising the bar: the PACE Forum sets a new standard for engagement
- 2 minute read
Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…
Building an inclusive destination: navigating unrest and inequity with trust and opportunity
- 2 minute read
The events of Memorial Day, May 25, 2020 — the death of George Floyd, captured on video, created a nationwide protest. It was a grisly harbinger of the ever-present specter of racism, but also a powerful call for pressing change not just in Minnesota but across the country and around the world. If…
Demystifying accessibility: embracing accessible tourism to empower destinations
- 1 minute read
For the last decade, tourism organizations globally have been moving toward a more local, engaged, and citizen-focused model. As we set our sights on regenerative tourism, sustainability, accessibility, and a virtuous visitor economy, the question remains — how do we generate the engagement and…
Why authentic experiences are vital to the future of places and people
- 2 minute read
Advertising guru David Ogilvy said it best in the 1950s: “The consumer is intelligent, the consumer will figure it out, the consumer will make wise choices.” The pressing need for destinations to communicate their authentic state of being has never been more apparent. Visitors in a world rebounding…