Together, Simpleview and Granicus will serve more than 7,000 organizations worldwide with a workforce of approximately 2,000 employees. Together, the companies now have the ability to reach and engage with more than 400 million current and future residents, visitors, and businesses to create connected communities that support places where individuals want to visit, meet, live, work, play and invest.

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The Video Podcast Archives

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Dispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel

  • 1 minute read

In today’s ever-evolving and demanding travel landscape, now more than ever destination marketing organizations (DMOs) are testing the boundaries of the conventional DMO role and function with new and innovative projects. The fact that they now have free electric taxis in Bellevue, Washington, may…

Raising the bar: the PACE Forum sets a new standard for engagement

  • 2 minute read

Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…

Why authentic experiences are vital to the future of places and people

  • 2 minute read

Advertising guru David Ogilvy said it best in the 1950s: “The consumer is intelligent, the consumer will figure it out, the consumer will make wise choices.” The pressing need for destinations to communicate their authentic state of being has never been more apparent. Visitors in a world rebounding…