The Video Podcast Archives

Behavioral optimization in tourism: from nudge strategies to smart design

  • 2 minute read

Behavioral optimization in tourism may not be a familiar term, but it’s definitely happening. For over two decades, psychologists, sociologists, researchers, academics, and strategists worldwide have been actively exploring ways to influence and shift human behavior within the tourism industry. At…

Unlocking the power of sport in transformative placemaking

  • 2 minute read

Sporting events have the power to engage, unify, and ennoble people. But what happens when destination organizations work in partnership with the “unusual suspects” to take these events to the next level? The Maryland Cycling Classic in September 2022 is a remarkable case study on how destination…

4VI: Vancouver Island’s bold experiment in sustainable tourism

  • 2 minute read

Over the past few years, there has been a growing awareness of the need to rethink the role of destination organizations in the tourism industry. With concerns over overtourism, environmental sustainability, and social responsibility, there is growing recognition that the old destination marketing…

What driving sustainable outcomes in the meetings industry can teach us

  • 2 minute read

To better understand the emerging role of destination organizations in sustainability and regeneration, it would serve us well to look at our meetings, incentives, conferences, and exhibitions (MICE) peers and take some notes. For over a decade, innovators like #meet4Impact and the Global…