North of Indianapolis, Hamilton County is blessed with robust visitation during the sunny summer months. Travelers enjoy the vibrant cities that blend with picturesque landscapes, and outdoor adventures range from serene hikes along the White River to thrilling water sports on the Geist Reservoir.
But when the slump of the shoulder seasons hit, Hamilton County Tourism knew it needed every digital marketing tool available to boost hotel occupancy and generate business and tax revenue.
The destination hoped to bring greater visitation throughout fall and spring and to bring customers to the doors of their partners with creative campaigns. Hamilton County Tourism signed up for Simpleview’s comprehensive suite of digital marketing services, spearheaded by Simpleview’s strategy and insights team to meet its goals.
“We see them (Simpleview) as an extension of our staff and they really genuinely care about our destination and want us to succeed. Having the strategic team in place that understands digital marketing really allows us to set direction and then focus on other initiatives within our market. Having digital marketing experts on our team allows us to perform at our highest level.”
– Ashley Ledford, Marketing and Promotions Director at Hamilton County Tourism, Inc.