Simpleview's Executive Insights Symposium Report

Destination marketing organizations (DMOs) are navigating a time of rapid transformation. From revolutionary technology and global market shifts to evolving responsibilities of placemaking and community stewardship, the challenges and opportunities are forcing DMOs to strengthen their strategies.

On April 7, 2025, more than 50 senior DMO leaders gathered for Simpleview’s inaugural Executive Insights Symposium to explore three powerful forces reshaping our industry:

• The rise of smart cities and its impact on smart tourism
• The responsible and ethical use of artificial intelligence
• Building deep, lasting relationships with stakeholders and communities

We're pleased to share a taste of the outcome — a dynamic, forward-looking summary report packed with strategic insights and bold thinking from some of the brightest minds in our industry.