Business travel is no longer just about going to conferences, sales meetings, and unlocking new networks. Corporate travelers increasingly want to extend their trips to experience a destination differently. Enter bleisure travel, a trend that blurs the lines between work and play to turn business…
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We live in an age of digital dominance. And for event venues, their audiences’ first step is into the digital front door — your website. Successful conference venue websites aren't just digital brochures, they're strategic assets that speak directly to event planners and attendees to drive more…
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For destinations with a college or university, schools keep a constant flow of visitors pouring in. Savvy destination marketing organizations (DMOs) can seize the opportunity to ignite impactful tourism and meeting sales. We talked to Brooke Kastner, Vice President of Auburn-Opelika Tourism, home to…
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There's only one Washington DC. The nation’s capital is packed with a signature blend of history, culture, and urban amenities. It’s a one-of-a-kind destination with a destination marketing organization (DMO) to match. But Destination DC faced an all-too-common problem: how to help its staff master…
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What elements on your website are the most effective at driving visitation? What behaviors signal travel intent? Just how effective are destination marketing organizations (DMOs) at bringing guests into a destination? We’re about to find out. Simpleview is teaming up with Miles Partnership and…
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Efficiency. Every destination — big and small — is packed with unique assets, distinct personalities, and their own challenges and opportunities. Destination marketing organizations (DMOs) are the same. Budgets, team sizes, and resources all vary. Efficiency is the core strength that allows small…
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“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
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Personalization has fueled successful marketing for years. We see it everywhere — even if we don’t realize it. Just open Netflix or scroll through your favorite social media app. You’re instantly greeted with content customized to your demographic information, behavioral attributes, and viewer…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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Consistent funding is essential to fueling tourism initiatives that drive economic growth, job creation, and destination development. But what happens when an unforeseen outside force strikes? A 2022 study by Destinations International showed that public funding accounts for 92% of destination…
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