Anaheim, California, is chock-full of surprises — from riveting sporting events and irresistible sandy beaches to just about any cuisine a foodie’s heart could desire, Visit Anaheim has attractions galore, all readily available to travelers on the made-by-Simpleview website.
Visit Anaheim’s claim to fame isn’t just being the destination marketing organization (DMO) for “The Happiest Place on Earth.” The DMO boasts great success in engaging partners and stakeholders using Simpleview CRM and the Extranet.
Harnessing the power of CRM software that was built for the industry, by the industry, meant better managing partner relationships, group sales, organizing workflows, promoting leisure travel — and so much more. For example, Visit Anaheim uses the Benefits Summary within the Extranet to share reporting with its members. The team reported that its partner retention rate is 95%, with 425 members steadily using the Extranet.
“The Extranet is a great tool for keeping track of our partners,” said Kelly Grass, manager of partnership services at Visit Anaheim. “I love the fact that they can keep their information current … the responsibility is on the partner to keep their listing up to date. It's also been wonderful.”
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