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Category: Case Studies

A person holding a coffee mug while browsing the Visit Rapid City website on their Macbook.

The perfect pairing: how Visit Rapid City used Simpleview & Visit Widget to serve up success

By Logan Hildebrand on May 07, 2025

Behind the historic faces of Rapid City, South Dakota, lies a city of family-friendly adventures and foodie flare. Visit Rapid City, the official destination marketing organization (DMO), expanded its originally downtown-focused Restaurant Week into a citywide event to boost tourism during the…

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Visit Delaware logo

Visit Delaware’s awe-inspiring and accessible new website: the influence of Simpleview + AudioEye

By Kasey Pooley on May 01, 2025

The destination marketing organization (DMO) website for the Delaware Tourism Office, also known as Visit Delaware, hadn't been updated in many years. The goals of Visit Delaware’s website redesign were to: Adopt a fresh, eye-catching new design Improve user experience and online presence Increase…

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Hawaii VCB + Act-On case study image

How Simpleview CRM + Act-On saves Hawaiʻi Visitors & Convention Bureau 4,000+ hours each year

By Michael Fiez on Aug. 08, 2024

Aside from enriching Hawaiʻi and its people and attracting visitors who will leave the destination better than when they arrived, Hawaiʻi Visitors & Convention Bureau (HVCB)’s promise is to support its members by providing unique, strategic benefits to help them achieve their goals. However, with…

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Explore Utah Valley + Digital Accessibility (AudioEye) Case Study Header Image

Implementing a digital accessibility solution: how Explore Utah Valley makes its website accessible

By Logan Hildebrand on Aug. 05, 2024

Millions of website visitors around the world have impairments that make accessing digital content difficult — meaning travelers with disabilities might struggle to book trips to the destinations they desire. When Explore Utah Valley began to hear feedback from visitors and the local community that…

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VisitLEX + Bandwango Case Study Header | July 2024

VisitLEX harnesses data-driven insights to boost tourism with Simpleview + Bandwango

By Logan Hildebrand on Aug. 01, 2024

In an increasingly competitive tourism landscape, VisitLEX, the destination marketing organization (DMO) for Lexington, Kentucky, recognized the need to adopt a more data-driven approach to its passport program. As the DMO sought to enhance its effectiveness in engaging with visitors, it turned to…

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Visit Manitowoc Case Study Header Image of Manitowoc's website on a laptop

Building the Visit Manitowoc experience — how the DMO kickstarted a new website with Simpleview SEO

By Logan Hildebrand on Jul. 16, 2024

Manitowoc, Wisconsin, had a hefty task at hand — establishing a fairly new destination marketing organization (DMO). Visit Manitowoc was emerging as a DMO and the small team wanted to help reimagine the community and its online presence. A unique, eye-catching website was needed to set Visit…

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Visit Gatlinburg Case Study Header | Simpleview Inc

How Visit Gatlinburg engages in-destination visitors & inspires travel with Visit Widget

By Logan Hildebrand on May 28, 2024

Gatlinburg, Tennessee, offers a perfect blend of natural beauty, outdoor adventure, and Southern hospitality — perfectly suited for travelers looking for big adventures in the great outdoors. Like most convention and visitors bureaus (CVBs), Gatlinburg Convention & Visitors Bureau (also known as…

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Visit Oakland + Simpleview Digital Services Case Study Header Image - Laptop with Visit Oakland website and their logo in a circle

Sold-out success: Visit Oakland’s $0.01 CPC & fully booked event with Simpleview digital services

By Logan Hildebrand on May 21, 2024

Visit Oakland, in its launch of its inaugural annual “Oakland Style” five-day series of events, faced the typical challenge of selling tickets and generating buzz for a first-time event. Featuring culinary experiences, cultural conversations, art walks, fashion shows, musical performances, vintage…

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Washington DC landscape

“It made a world of difference.” How Destination DC boosted staff knowledge with Simpleview Brainery

By Michael Fiez on May 10, 2024

There's only one Washington DC. The nation’s capital is packed with a signature blend of history, culture, and urban amenities. It’s a one-of-a-kind destination with a destination marketing organization (DMO) to match. But Destination DC faced an all-too-common problem: how to help its staff master…

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NMB Destination

Destination North Myrtle Beach & the Digital Influence Report: a big hit for community engagement

By Kasey Pooley on Feb. 16, 2024

On the outside, Myrtle Beach, South Carolina, is a picturesque vacation spot for leisure travelers and beach-goers — but the inside of the destination boasts something far greater than visits alone. Destination North Myrtle Beach, the destination marketing organization (DMO), plays a vital role in…

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