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The MINT+ platform open on a Mac screen.

MINT+

Find and pursue your destination’s best meetings

MINT+ is a joint venture between Granicus Destinations and Destinations International, the global association for destination organizations. Together, we've built something no single company could: an industry-wide cooperative where destinations share the meeting data that helps them all prospect smarter. Now newly redesigned to make researching and qualifying meetings faster and more intuitive.

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Used by these customers

Visit Nasvhville logo in white
Visit Denver logo
Hawaii CVB logo

Know your comp set and be a better partner resource

With data on 173,000+ organizations 133,000+ meeting profiles, and 331,000+ meeting histories from more than 150 destinations, you’ll be able to study your top comp set, efficiently evaluate and qualify potential business, and set up your hotel partners for success by providing them with timely and accurate insights. Increasing your account knowledge prior to customer outreach makes for a better response and creates a more professional touchpoint.

MINT+ Report

MINT+ Simpleguide

Read more about how MINT+ can be a valuable business development and relationship management resource for your sales professionals.

Download the Simpleguide

A map of MINT+ customers.

Time-saver

Point your team's time where it counts

The MINT+ query builder saves you time by identifying prospecting opportunities based on organization type, meeting size, need period,, and other key factors. Set up notifications for saved queries and you’ll get timely alerts on new prospects so you can capitalize on them quickly.

Customized suggestions

Find your best prospects faster with personalized recommendations

MINT+ uses pattern-matching to recommend meeting opportunities suited to your destination, drawing on shared industry data so your team can find the right prospects faster. The more feedback and data you provide, the more accurate and beneficial the recommendations become, further enhancing the value of MINT+ to your organization.



Mockup showing the MINT+ meeting detail screen.

MeetingMatch Platform

NEW!

Smart prioritization with MeetingMatch

Spend less time researching and more time selling with MeetingMatch, a newly available enhancement to MINT+ that gives your sales team a ranked starting point for prospecting. It delivers a prioritized, destination-specific view of the meetings most likely to fit, book, and drive results for your destination, so your team spends less time researching and more time selling. Behind every ranking is machine learning that weighs factors like booking patterns, demand signals, and how well a meeting fits your destination, refreshing as the market shifts, so no two destinations see the same view and your team always works from current priorities.

Learn about MeetingMatch
Allison Chappell, director of research and analytics, Visit Salt Lake

We use MINT+ heavily to strategize our deployment and more recently, to determine how many accounts of certain sizes there are by region that meet in the West. I tell all of our new salespeople during training that MINT+ is our number one prospecting tool."
 

Allison Chappell, Director of Research and Analytics, Visit Salt Lake

Granicus Destinations logo next to the Destinations International logo

Ready to get started?

Boost your sales prospecting efforts by joining MINT+ and becoming part of the industry’s exclusive data cooperative.

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