Visit Oakland, in its launch of its inaugural annual “Oakland Style” five-day series of events, faced the typical challenge of selling tickets and generating buzz for a first-time event. Featuring culinary experiences, cultural conversations, art walks, fashion shows, musical performances, vintage shopping, and so much more — the event was sure to be a hit for locals and visitors alike, but vigorous promotions were needed to spread the word.
Since Oakland Style was a first-time event, there was no past history of the series; therefore, it had a low visual presence and no name recognition. The campaign needed a significant boost in visibility and conversions while staying within budget. Visit Oakland’s small team had limited time and bandwidth to execute all additional paid media marketing plans — so they looked to Simpleview digital services to support their efforts.
Visit Oakland’s main goal was to foster life into the inaugural event; the collaboration with Simpleview was built to establish a foundation for future marketing endeavors that would bring visitors back to the destination for the event in years to come.
Through the comprehensive integration of P-Max and paid social to their overall successful marketing strategy, the Visit Oakland team achieved its immediate goals of ticket sales and awareness while laying the groundwork for future marketing endeavors.
