Just Released! Download the latest edition of the Simpleview Sales Quarterly

Our team at 2Synergize, a Simpleview consulting agency, is dedicated to helping DMOs and CVBs create competitive advantages in the meetings market — and the Simpleview Sales Quarterly report does just that.

By examining the aggregated Simpleview CRM data of more than 200 DMOs, this edition of the report gauges the industry’s performance in 2024 compared to performance pre-pandemic (using 2019 as an index). You’ll find the information directly comparable to your destination with data presented by DMO region and size.

Various highlights from the report include: 

• Lead volume was up in all quarters of 2024, resulting in an 11.8% increase from 2019 and a 1.7% increase year-over-year, thanks to a strong Q3 2024.​
• The number one market segment, Health & Medical/Pharmaceutical, has seen the most growth. It’s currently 12% over 2019 levels. All of the top 10 market segments have seen growth since 2019.​
• All regions saw increased lead volume compared to 2019 and 2023 except Canada and the West/Pacific. The deficit in West/Pacific quarterly leads appeared to be getting smaller in Q4. ​
• The net number of convention center leads in the pipeline shows negative variances compared to 2019 for both five and six years out from arrival. ​

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