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Simpleview Sales Quarterly

Make smarter, data-driven decisions with the latest trends from the meetings market

The Simpleview Sales Quarterly report gives DMOs an advantage in the competitive meetings market by examining aggregated Simpleview CRM data of more than 200 DMOs and distilling the insights for you.

This report compares the industry’s performance year-over-year and a pre-pandemic baseline, using 2019 as an index. Inside, you’ll find the information directly comparable to your destination with data presented by DMO region and size.

Here’s a quick look at some highlights from the report:

  • Lead Volume Flat YoY: Q3 leads held steady versus last year, but YTD leads remain down 4.4%, signaling a cautious recovery aligned with overall business sentiment.
  • Booking Windows Normalize: Median booking window at 312 days, back to pre-pandemic norms. Long-term bookings (5+ years) surged compared to the same period last year.
  • Bookings Outpace Leads: Q3 bookings rose 8% YoY, indicating strong conversion despite flat lead volume.

 

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