Client Login
Get in touch with sales

Simpleview Sales Quarterly

Make smarter, data-driven decisions with the latest trends from the meetings market

The Simpleview Sales Quarterly report gives DMOs an advantage in the competitive meetings market by examining aggregated Simpleview CRM data of more than 200 DMOs and distilling the insights for you.

This report compares the industry’s performance year-over-year and a pre-pandemic baseline, using 2019 as an index. Inside, you’ll find the information directly comparable to your destination with data presented by DMO region and size.

Here’s a quick look at some highlights from the report:

  • Lead volume down 6.1% year over year. Leads showed a slight improvement in Q2, but overall, this is the first time since the 2019 recovery began that leads are down.
  • The net number of convention center leads in the pipeline shows negative variances compared to 2024 for short-term arrivals.
  • The number one market segment, Health & Medical/Pharmaceutical, is down year over year. It’s currently 5.2% behind 2024 levels. All of the top 10 market segments are down year over year except Technology, Science, and Engineering, and Recreation, Sports, and Athletics.

Highlights from the report include:

  • Bookings were steady, but room nights showing growth. Definite bookings through March 2025 were only down 0.4% from 2024, but up 7.3% compared to 2023. Booked room nights rose 20.3% over 2023.
     
  • Pipeline shifting. With overall leads down, the pipeline is down with the largest drop in current-year and one-year-out leads showing the largest decline.
     
  • Public Administration & Government leads drop the most. This market segment saw the largest decline and was nearly 19% down compared to 2024.
     

 

More Meetings & Event Space Content