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Just Released: The Year-End Edition of the Simpleview Sales Quarterly Report
Simpleview is pleased to release the Simpleview Sales Quarterly 2023 year-end report. This sought-after report empowers destination marketing organizations (DMOs) to benchmark, plan, and pivot their 2024 sales strategies and stakeholder communications based on industry trends and progress.
By examining the aggregated Simpleview CRM data of 230 DMOs, this edition of the report gauges 2023 year-end progress compared to performance pre-pandemic (using 2019 as an index). Highlights from the report include:
- For the first time since the pandemic started in 2020, lead volume generated in 2023 surpassed 2019 levels by 10%
- Lead room nights generated in 2023 surpassed 2019 levels by 11.9%
- Convention center average peak rooms were down 7.8% compared to 2019
- The largest growth in the number of leads generated was seen in the South/Southeast and the Southwest region
To make it easy for you to find the information directly comparable to your destination, we’ve presented data by DMO region and size, as measured by the gross square feet (GSF) of exhibit space in convention centers.
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