Evolving with Destinations for what’s next

Granicus Destinations

Evolving with Destinations for what’s next

Granicus Destinations is the next evolution of Simpleview; built to help you navigate change, connect your community, and lead the future of destination management.

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Simpleview Sales Quarterly

Make smarter, data-driven decisions with the latest trends from the meetings market
 

The Simpleview Sales Quarterly report gives DMOs an advantage in the competitive meetings market by examining aggregated Simpleview CRM data of more than 200 DMOs and distilling the insights for you.

This report compares the industry’s performance year-over-year and a pre-pandemic baseline, using 2019 as an index. Inside the report, you’ll find the information directly comparable to your destination with data presented by DMO region and size.

Here’s a quick look at some highlights from the Q1 2026 report, released in May:

  • Leads outperformed bookings: Leads were up 9.6% in Q1 — the strongest quarter in over a year. Bookings are up just 1.9%, but contracted room nights were down 8.4% YoY.
  • Convention business pullback: Convention center contracted room nights were down 21.3% in Q1. This is still up 12% above Q1 2019.
  • Broad-based lead growth: Convention center leads were up 8.7% and hotel leads were up 9.7% in Q1. This is 17% above 2019 levels.
  • Stable booking windows: More leads for all booking window categories, but similar distribution mix as prior years.
  • Regional divergence: Contracted room nights are down in most regions; the Southern U.S. is seeing tremendous lead growth.
  • Category A destinations still on the rise: Smaller DMOs without convention centers saw bookings up 15.7% more than events and generating 15.4% more leads in Q1 vs. same time last year. 
  • Pivots in segmentation: Sports & Tech are the only segments awarding more convention-related room nights YoY. Almost all segments are sending more leads YoY.

 

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