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Just Released! Download the latest edition of the Simpleview Sales Quarterly

In the competitive meeting market, DMOs and CVBs must find a way to create advantages. The Simpleview Sales Quarterly does just that.

By examining the aggregated Simpleview CRM data of more than 200 DMOs, this edition of the report gauges the industry’s performance in 2024 compared to performance pre-pandemic (using 2019 as an index). You’ll find the information directly comparable to your destination with data presented by DMO region and size.

Highlights from the report include:

  • Bookings were steady, but room nights showing growth. Definite bookings through March 2025 were only down 0.4% from 2024, but up 7.3% compared to 2023. Booked room nights rose 20.3% over 2023.
     
  • Pipeline shifting. With overall leads down, the pipeline is down with the largest drop in current-year and one-year-out leads showing the largest decline.
     
  • Public Administration & Government leads drop the most. This market segment saw the largest decline and was nearly 19% down compared to 2024.
     

 

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