Just Released! Download the latest edition of the Simpleview Sales Quarterly

Our team at 2Synergize, a Simpleview consulting agency, is dedicated to helping DMOs and CVBs create competitive advantages in the meetings market — and the Simpleview Sales Quarterly report does just that.

By examining the aggregated Simpleview CRM data of 227 DMOs, this edition of the report gauges the industry’s third quarter compared to performance pre-pandemic (using 2019 as an index). You’ll find the information directly comparable to your destination with data presented by DMO region and size.

Various highlights from the report include: 

• Lead volume was up 15% through Q3 2024 and up 2% year-over-year 
• The top market segment, “Health & Medical, Pharmaceutical,” had 494 fewer leads compared to last year
• In lead volume by region, all regions were up compared to 2019 and 2023 except Canada and the West/Pacific
• The sales production cycle (lead date to definite date) is close to 2019 levels, indicating a normalization of the cycle

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