Together, Simpleview and Granicus will serve more than 7,000 organizations worldwide with a workforce of approximately 2,000 employees. Together, the companies now have the ability to reach and engage with more than 400 million current and future residents, visitors, and businesses to create connected communities that support places where individuals want to visit, meet, live, work, play and invest.

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Data-driven

Boost your success with digital marketing created, measured & optimized just for you

We provide experienced campaign management and advanced bidding strategies that consistently move the needle and drive growth. Simpleview’s certified experts analyze your pending search demand, spending goals, and target audience to determine how and why to expand into additional advertising areas like:

Destination Q&A: how Visit Virginia’s Blue Ridge manages its content calendar

When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…

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Expanded reach

Be your destination’s voice of authority online

No one knows your destination’s brand and story better than you. Don't you want to share it with as many potential visitors as possible? Paid media gives you an easy way to connect with interested visitors and steer them to the best attractions, restaurants, and experiences your destination offers.


Industry expertise

Our destination marketing experts know the industry

Because we work with so many DMOs, we have a bird’s-eye view into what works and what doesn’t — so we’re able to provide insights to enhance your digital marketing efforts. Ongoing optimizations like location targeting, bid strategy, spending adjustments, and audience breakdowns ensure that your DMO has a custom strategy developed just for you.

David Aldridge

Pay-per-click is an integral part of our digital marketing at Visit Virginia’s Blue Ridge. Working in partnership with Simpleview over the past few years, it has grown to become one of our most successful advertising programs and is an excellent source for bringing high-quality, targeted traffic to our website, which helps lead to more exposure for our local partners and increased visitation to our destination.”

David Aldridge, director of marketing at Visit Virginia’s Blue Ridge

Articles About Paid Media

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You’ll see immediate results with paid media marketing, so why wait? We’d love to answer any questions you have so you can target your best prospects with a data-driven paid media strategy.

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