Stories, strategies, and insights into how AI impacts destination marketing

AI for Destination Marketing Organizations

While we identify ways to integrate Artificial Intelligence (AI) into our products, we’re creating strategies and leading conversations to help DMO pros responsibly deploy these revolutionary tools to elevate their work. From high-level trends and forecasting to real-world applications and practical tips, check out the latest AI insights here.

AI tips you can use today

Real-world examples of AI’s impact on destination marketing

AI Overviews debunked: what DMOs need to know about AI’s impact on search Aug 22

AI Overviews debunked: what DMOs need to know about AI’s impact on search

  • 3 minute read

If you’ve performed a search on Google over the past few months (really, who hasn’t?), you’ve likely seen the overviews generated by artificial intelligence (AI). It’s the latest area infused with AI during the mad dash to leverage the latest tech — and it hasn’t been without its challenges. How…

At your service, 24/7: how Visit Austin uses AI Chat to help visitors Jan 23

At your service, 24/7: how Visit Austin uses AI Chat to help visitors

  • 2 minute read

Beyond laying claim to being “The Live Music Capital of the World,” Austin, Texas, offers inspiring cuisines and stunning outdoor experiences to please the millions of people who travel there annually. Whether must-do experiences include a dip in the Barton Springs Pool swimming hole or a visit to…

Exploring the future of AI

Generative AI: a tool for the present with future potential Feb 27

Generative AI: a tool for the present with future potential

  • 3 minute read

Limitless in appeal and infinite in application, it’s easy to see why artificial intelligence (AI) is now firmly embedded in the fabric of the travel industry. AI has been embraced by the sector as a supportive tool, one that has the capability to bring tangible benefits to both destination…

AI at Granicus