On the outside, Myrtle Beach, South Carolina, is a picturesque vacation spot for leisure travelers and beach-goers — but the inside of the destination boasts something far greater than visits alone. Destination North Myrtle Beach, the destination marketing organization (DMO), plays a vital role in the North Myrtle Beach community — putting community engagement at the forefront of its charge.
Working with over 700 local businesses, the team at Destination North Myrtle Beach wanted to further impact their community engagement by taking full advantage of the products and services in their toolbox. Already a Simpleview CRM, Act-On, and Destination Travel Network (DTN) user, the DMO sought to apply best practices with these tools to work towards connecting leisure travelers and consumers with their thriving local community of partners. The missing piece to the puzzle? Simpleview’s Digital Influence Report (DIR) — a proven starting point for unique, value-added solutions for stakeholders and partners that help improve and promote their respective businesses and enhance the destination brand.
The team at Destination North Myrtle Beach set goals to:
- Boost community and partner engagement
- Better promote local small businesses by enhancing partners' digital and online presence
- Provide best practices to their partners for boosting engagement with online and in-market customers
Destination North Myrtle Beach saw 740 partners and small businesses use the DIR, and expect more to join.
“I would say that overwhelmingly people are positive,” said Cheryl Kilday, President and CEO of Destination North Myrtle Beach. “They believe that it's making a difference because we've helped businesses understand how to improve their online presence.”
The DMO’s commitment to community engagement has paid off, wielding impressive results.
- 197 partners and counting take advantage of the DIR
- The DMO increased membership by 138 new partners
- 55 business leaders now advocate for the DMO — promoting North Myrtle Beach and the DIR program
