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Raising the bar: the PACE Forum sets a new standard for engagement
- 2 minute read
Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…
Regenerative tourism: reinforcing the bond between locals, visitors and the destinations they love
- 4 minute read
Hot on the heels of Earth Day, we’re back with the second instalment of our two-part series on sustainability within the travel industry. In our earlier blog, we explored how the needs and desires of destinations and travellers have come to shape the very concept of sustainability. Likewise, we…
Notes, quotes & belly laughs: Simpleview Summit 2024 recap
- 1 minute read
From keynotes to coffee breaks, panels to punchlines — Simpleview Summit 2024 was a conference to remember. The ideas and cheese curds were flowing in Milwaukee, Wisconsin, and we want to make sure you didn’t miss anything exciting. If you couldn’t join us in Milwaukee, don’t sweat it. Here’s a…
Empowered destinations, empowered visitors: embracing change in sustainable travel
- 5 minute read
Sustainability in travel isn’t a new thing and — perhaps for that very reason — it’s easy to see the concept only as a series of overworked ideas. But beyond the refillable water bottles, the sharp prickle of flight shame, the banning of single-use plastics, and the virtuous signs and slogans that…
Captivate travelers in 2024: 5 destination marketing trends
- 5 minute read
“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…