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Download the PDFRecent Articles
The Unwritten ROI of attending industry conferences
- 4 minute read
As we finalise the agenda and get ready to share more details about this year’s Simpleview EMEA Summit I have been reflecting on my time as a destination marketer, and how industry conferences like this provide opportunities to develop not only your own knowledge and network, but that of wider…
What’s in a game? Why sports tourism matters
- 4 minute read
Here we are in another Olympic year. With eyes turning to Paris for the Games of the XXXIII Olympiad, now is exactly the right time to explore how major sporting events — and the masses of fans they attract — play a major role in driving tourism within destinations across Europe. With the arrival of…
Innovators & Influencers: how Visit Indy elevated the U.S. Olympic swimming trials to a new level
- 2 minute read
Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers tells the story of how Visit Indy made a big splash by hosting the first-ever indoor 2024 U.S. Olympic…
Unlocking success: incentivizing visitors with sweepstakes campaigns
- 6 minute read
In the competitive landscape of destination marketing organizations (DMOs), the challenge lies in capturing and maintaining the attention of loyal subscribers and potential visitors. With limited resources, DMOs often face the daunting task of delivering impactful campaigns that engage potential…
Innovators & Influencers: Visit Quad Cities revamps board meetings with a cutting-edge client portal
- 1 minute read
Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Quad Cities and its cutting-edge online portal that helps its board of directors…