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A shifting mindset: Regenerative tourism and why it matters to destinations across Europe
- 5 minute read
The conversation around tourism is changing. For those within the sector as well as those touched by it, the focus has long been on sustainability and how to minimise adverse impacts on destinations and communities. But as we’ll explore, this approach is shifting, and across Europe, the conventional…
Rooting for your destination: sports take center stage at Simpleview Summit 2026
- 3 minute read
The big game might be over, but we’re just getting started. Sports tourism is having a major moment — and at Simpleview Summit 2026, we’re embracing that momentum in a big way. As the travel industry increasingly look to sporting events as a driver of economic impact, community engagement, and…
The rise of AI in travel planning: What DMOs need to know
- 6 minute read
The travel planning journey has been completely reshaped over the past two decades. We’ve moved from travel agents and paper maps to online booking engines and Google Maps. Now, we stand at the beginning of another monumental shift, one driven by artificial intelligence. Conversational AI tools like…
Don’t sleep on your CRM: Is your data ready for the age of AI?
- 4 minute read
The way travelers search for their next getaway is undergoing a seismic shift. For decades, the goal was simple: rank on the first page of Google. If you could get your destination website to appear in those top ten blue links, you were winning. Today, with the rise of artificial intelligence (AI)…
Simpleview Sales Quarterly: 2025 year-end review and 2026 outlook
- 1 minute read
Date: Thursday, February 19 Time: 1 p.m. PT / 4 p.m. ET Speakers: Jeffrey Emenecker, Senior Director of Destination Insights & Carleigh Dworetzky, Director of Destination Insights Join us for an exclusive webinar where we unpack the findings from the Simpleview Sales Quarterly (SSQ) 2025 year-end…