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Download the PDFRecent Articles
Here to stay: AI adoption in European DMOs
- 4 minute read
Love it or hate it, AI is now just another part of the broader European destination marketing landscape, a tool that is used by destination marketing organisations (DMOs) to manage their digital presence and engage with visitors. But as AI becomes ever more deeply embedded into the operations of…
5 small steps for you, one giant leap for your website: How to turn a good site into a great one
- 4 minute read
When destination marketing organizations (DMOs) approach website design with intention and authenticity, they can better connect with travelers at every stage of the journey. However, it’s easier said than done. The key is to balance strategy, creativity, and execution — and lucky for you, our…
The Layover Live: How iconic events fuel emotional and economic impact far beyond the finish line
- 2 minute read
Signature events like the Boston Marathon and Kentucky Derby are powerful storytelling platforms. Such widely covered events can shape destinations through economic impact and emotional connections that resonate worldwide. Savvy destination marketing organizations (DMOs) leverage this excitement far…
Understanding an evolution: Data in today’s destination marketing sector
- 3 minute read
In the world of destination marketing, data is everything. In a sector undergoing rapid transformation, it makes sense that the very data destinations collect, generate, and act on is a means of change. With this thought in mind, we delve into another topic from our recent State of Destination…