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Download the PDFRecent Articles
Q&A: AI's role in transforming destination marketing
- 6 minute read
When it comes to leveraging artificial intelligence (AI) tools, many destination marketers are curious about best practices, privacy concerns, and integration strategies. This blog delves into a Q&A from a popular Simpleview Summit session — where we explored insights on how destination marketing…
The Act-On difference: hear from Destination Madison about its marketing automation strategies
- 1 minute read
Simpleview’s marketing automation services, powered by Act-On, give destination marketing organizations (DMOs) access to best-of-breed lead-to-revenue management tools designed to help marketers use insights from customer behaviors, preferences, and data to intelligently guide email engagement…
Layover Live insights: revisiting digital marketing predictions for 2024
- 4 minute read
Did third-party cookies stay in place? Did sports ignite more travel? Did a return to the office lead to a return to vacations — and record-breaking web traffic? Earlier this year, we made some predictions about the trends, tactics, and strategies that would shape the digital marketing landscape in…
Celebrating World Tourism Day: what does travel mean to you?
- 1 minute read
World Tourism Day 2024 is here — a time to celebrate the power of tourism in shaping communities, driving economic growth, and fostering cultural exchange. This day serves as a reminder of the industry’s vital role in connecting people and places, creating memorable experiences, and supporting local…
Simpleview launches a new Digital Asset Management System, tailored for DMOs
- 3 minute read
The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations TUCSON, AZ — Simpleview, now part of Granicus, is proud to announce the launch of its newly reengineered digital asset management (DAM) system…