Simpleview Articles

• 3 minute read

Destination organizations are changing. What began as a focus on driving visitation and attracting meetings has expanded into something much bigger. Today, destination organizations are increasingly expected to serve as connectors bringing together visitors, residents…

• 5 minute read

Partner‑submitted data like business listings, offers, and events forms the foundation of a destination marketing organization’s (DMO) visitor experience. It powers the website, populates trip planners, feeds print guides, and supports marketing and sales teams…

• 1 minute read

Collaboration is becoming one of the most powerful tools in the meetings and events space as destination marketing organizations (DMOs) continue to evolve their priorities beyond solely leisure travel. Industry momentum is shifting toward partnership: more openness, more…

• 3 minute read

Selling meetings and events has never been a one-team effort. It requires close coordination between destination marketing organizations (DMOs) and the venues that ultimately host the business. Yet, in practice, those teams often work in different systems, each essential, but not…

• 6 minute read

Customer relationship management (CRM) systems have become foundational infrastructure for destination marketing organizations (DMO). They support partner relations, services, marketing, sports, community engagement, and stakeholder reporting — to name a few. When CRM data…