Success in the competitive meeting sales market requires clear strategy, disciplined processes, and destination alignment. Our consulting services combine deep industry expertise with proven sales frameworks and data-driven insights to help meetings sales teams identify the right business, convert more opportunities, and deliver impactful results.
Elevate your strategy
The SSQ is the most comprehensive review of the DMO industry’s sales performance. Each report examines aggregated data collected from over 200 DMOs to provide destination organizations with the information needed to support their sales strategies and stakeholder communications.
Our community realized that we needed a fresh perspective on what our business model should look like in the future. The 2Synergize team was the vehicle that helped bring our community together; they created an inclusive environment for all stakeholders to have a voice and helped us build a strategy to create a clearer path to achieve our goals in the future."
Kireem Swinton, Vice President of Sales & Customer Experience
Simpleview’s Insights Hub offers the data you need about travel industry trends to plan, pivot, and make your most important decisions. Pulled from more than 300 DMOs who use Simpleview’s CRM, CMS and Book › Direct, this aggregated information offers you actionable insights about DMO trends that you can’t get anywhere else.
Learn more• Buyers Insights –This qualitative research involves interviewing recent buyers, including lost business to uncover themes and develop personalized approaches to fuel sales and marketing activities based on the examination of their buyer’s journey to select a destination for their meeting.
• Customer Advisory Board (CAB) Facilitation - We help plan and facilitate CABs to provide valuable insights for DMOs. Our interactive sessions foster collaboration and ensure strategic alignment through meaningful discussions and gathering crucial feedback for your destination’s success.
• Site Experience – We provide consultation and the resources to support transitioning your destination to newly enhanced site responsibilities and processes, to highly personalize and differentiate the destination, and increase conversion with every site experience.
• Citywide Sales Strategy – Overcome the challenge of uniting citywide sales strategy where headquarter hotels, your convention center, and other key stakeholders in the citywide ecosystem are on the same page, giving your destination a competitive advantage when advocating for the customer. This engagement is about gaining alignment around business value, success metrics, account management, and communications.
• Destination Attractiveness Comparative Cities (DACC) – Examine the known variables that attract or repel conventions and attendees to a destination to understand where your destination ranks against national aggregates and custom competitive sets.
• Destination Attractiveness Mathematical Market Metrics (DAMMM) - Produce a quantitatively and empirically based estimation of the DMO’s ‘fair share’ of convention room nights the DMO should confirm for a given year based on 20+ attractors and variables.
FuturePace delivers enhanced pace reporting for DMOs, helping sales leaders and business analysts make more informed decisions based on accurate forecasting data. Created in partnership with George Fenich, father of the TAP report, FuturePace was designed with improved data processing for greater accuracy in the calculation of pace targets.
A joint venture between Simpleview and Destinations International, the Meetings Information Network (MINT+) database is the DMO industry’s exclusive data cooperative and a shared repository of information on organizations and their meetings and events. With over 150 partner clients, MINT+ helps destinations increase their account knowledge and prospect intelligently by using historical data and information on future bookings for meetings.
Destination marketing organizations (DMOs) need reliable data to understand what's happening beyond their own market. That's why our experts create each edition of the Simpleview Sales Quarterly (SSQ) report to provide a comprehensive view of meetings sales performance, booking activity, and…
We’ve completely redesigned the Meeting Profile in MINT+, and we’re excited to share it with you. For destination marketing organization (DMO) sales teams, the Meeting Profile is where qualification begins. It's where a sales rep researches a meeting, evaluates the fit, and decides whether an…
Events are one of the clearest ways for destinations to attract more visitors, engage more partners, and create more impact for their communities. In-person events still deliver what nothing else can; destination marketing organizations (DMOs) report that 28% of revenue would be lost without…
The 2026 Q1 edition of the Simpleview Sales Quarterly (SSQ) report is here, and it has some promising takeaways for destination marketing organizations (DMOs). A snapshot of the SSQ The first quarter of 2026 signaled a market in motion, where demand is building, even as conversion patterns continue…
