The Live Music Capital of the World Gets a Website Redesign

First-time visitors to Austin might be surprised to find themselves being entertained with live music as they walk through the terminal at Austin's airport after deplaning. But in actuality, it’s probably the most on-brand welcome the city could offer. Dubbed ‘The Live Music Capital of the World®,’…

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A New Identity Blooms for Discover Albany

A destination's visual identity is integral to the success of a destination marketing organization (DMO). The colors, fonts and symbols used are representative of the experience that a potential visitor can expect from a given destination. A modern, fresh look might be symbolic of a bustling city…

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Visit Oakland Commits to Digital Accessibility With AudioEye

As more and more destination marketing organizations begin to work towards total inclusivity, one area that is often overlooked is digital accessibility. That is, ensuring that your digital content is fully accessible to people of all abilities, including those with visual, auditory and cognitive…

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Traverse City Gets Automated with Act-On

Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…

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Visit Santa Barbara Averts Crisis Thanks to Barberstock

If a crisis situation arose in your destination tomorrow, would you be ready? We highlight how Visit Santa Barbara, with the help of Barberstock’s Digital Asset Management (DAM) services, changed public perception and helped tourism flourish again in the aftermath of a devastating wildfire and…

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