A New Identity Blooms for Discover Albany

A destination's visual identity is integral to the success of a destination marketing organization (DMO). The colors, fonts and symbols used are representative of the experience that a potential visitor can expect from a given destination. A modern, fresh look might be symbolic of a bustling city…

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Visit Oakland Commits to Digital Accessibility With AudioEye

As more and more destination marketing organizations begin to work towards total inclusivity, one area that is often overlooked is digital accessibility. That is, ensuring that your digital content is fully accessible to people of all abilities, including those with visual, auditory and cognitive…

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Traverse City Gets Automated with Act-On

Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…

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Visit Santa Barbara Averts Crisis Thanks to Barberstock

If a crisis situation arose in your destination tomorrow, would you be ready? We highlight how Visit Santa Barbara, with the help of Barberstock’s Digital Asset Management (DAM) services, changed public perception and helped tourism flourish again in the aftermath of a devastating wildfire and…

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Explore Asheville Puts Map Publisher to the Test

If we told you there was a tool that could help your DMO boost website content, support your marketing campaigns, and assist your destination’s visitors and partners, what would you say? Sound too good to be true? Well, with Map Publisher almost anything is possible when it comes to your DMO’s…

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VisitApps Now Offers a Use Case App

Do you have questions about mobile travel apps for your DMO? (But no time for a demo?) Learn more on your own time with our free VisitApps Use Cases app. Download it for iOS or Android devices and discover how you can just as easily shine a spotlight on the details that make your destination…

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