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Category: Case Studies

resource-success-stories-experience-grand-rapids-digital-services

Experience Grand Rapids’ digital strategy: Made for today’s travelers & tomorrow’s search landscape

By Kasey Pooley on Jun. 01, 2026

Overview Experience Grand Rapids has partnered with Granicus Destinations for more than a decade, steadily evolving its online presence to meet changing traveler behavior, search trends, and internal workflow needs. What began as a customer relationship management (CRM) and content management system…

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Nighttime view of Gainbridge Fieldhouse with a crowd gathered outside the entrance, illuminated by streetlights and interior building lights.

A site that feels like a sporting event: How Indiana Sports Corp revitalized its online presence

By Kasey Pooley on May 14, 2026

Overview Indiana Sports Corp needed a modern, mobile‑first website that could match the energy and scale of the sporting events it brings to Indianapolis. The previous website was more than seven years old and required developer support for even basic updates; the small, multi‑role marketing team…

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Harbor Tourism Port Low Quality

The MVP of visitor engagement: How Visit York County reaches attendees before, during & after events

By Kasey Pooley on May 12, 2026

Overview Visit York County is a sports-tourism-driven destination that welcomes thousands of athletes, families, and spectators each year. With dozens of concurrent events and limited staff resources, the team needed a more efficient and effective way to engage visitors without relying on…

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A person looking at the Visit Renton World Cup landing page on a tablet.

World Cup branding, site visits, & partner engagement: City of Renton’s redesign scored a hat-trick

By Granicus Destinations on Mar. 30, 2026

Overview With the World Cup approaching in 2026 and an aging website “breaking all over the place,” Renton's Community Marketing Campaign needed a refreshed visual identity, a modern website design, and a partner capable of navigating the complexities of municipal processes and multi‑stakeholder…

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The Visit Frederick, Maryland digital asset management interface on a laptop screen, sitting on a desk next to a cup of coffee.

Total tech transformation: How Visit Frederick achieved community-wide conversions

By Kasey Pooley on Mar. 17, 2026

Overview Visit Frederick, the destination marketing organization (DMO) for Frederick County, Maryland, invested in a fully integrated technology stack from Granicus Destinations to transform its operations from every angle. The team took a holistic approach to its travel tech and now leverages a…

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An aerial photo of downtown Tampa Bay, Florida in the sun.

How Visit Tampa Bay uses CRM + Satisfi Labs to strategically communicate with after-hour travelers

By Kasey Pooley on Nov. 06, 2025

Overview Visit Tampa Bay partnered with Granicus (Simpleview) and Satisfi Labs to create a unified digital experience for visitors and locals alike. The integration of the artificial intelligence (AI) chatbot and customer relationship management (CRM) system enabled Visit Tampa Bay to become a…

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The Visit McKinney homepage open on a laptop that's sitting on top of a desk.

“Websites are not dead.” Visit McKinney’s purposeful and powerful digital transformation

By Kasey Pooley on Sep. 29, 2025

Overview Faced with the limitations of being a subpage on the city’s website, Visit McKinney sought to engage visitors and future-proof its online presence by adopting the CMS and digital services. The site evolved to be more diverse and dynamic — serving as an interactive hub for both visitors and…

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A laptop displaying the Visit Stillwater website sits on a table next to a cup of coffee and a phone.

Award-winning destination marketing: how Visit Stillwater’s small team clutched a big win

By Kasey Pooley on Jun. 12, 2025

Visit Stillwater, the destination marketing organization (DMO) for Stillwater, Oklahoma, has a big win under its belt: the prestigious “Tourism Organization of the Year” award from the Oklahoma Travel and Tourism Association — and no one is cheering them on quite as loudly as Simpleview. Each year…

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A person sitting on a couch with a laptop open to the Plover CVB website.

Technology that delivers results: what the Plover Area CVB says all successful DMOs have in common

By Kasey Pooley on Jun. 09, 2025

The number one goal for the Plover Area Convention and Visitors Bureau (CVB) was to create a website that would act as a one-stop shop for anyone planning a trip. Simpleview CRM paired with its content management system (CMS) and partner portal was the perfect fit for the Plover Area CVB. The…

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A laptop open to the Experience Columbus sits on a table next to a coffee cup and notepad.

The power of partnerships: how Experience Columbus wields Simpleview Digital Services + Bandwango

By Kasey Pooley on May 12, 2025

Experience Columbus, the destination marketing organization (DMO) for Columbus, Ohio, was seeking innovative ways to boost engagement and maximize the value of its Bandwango platform, which offers passes that generate leads and drive revenue. With help from Simpleview Digital Services, Experience…

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