Overview Experience Grand Rapids has partnered with Granicus Destinations for more than a decade, steadily evolving its online presence to meet changing traveler behavior, search trends, and internal workflow needs. What began as a customer relationship management (CRM) and content management system…
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Overview Indiana Sports Corp needed a modern, mobile‑first website that could match the energy and scale of the sporting events it brings to Indianapolis. The previous website was more than seven years old and required developer support for even basic updates; the small, multi‑role marketing team…
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Overview Visit York County is a sports-tourism-driven destination that welcomes thousands of athletes, families, and spectators each year. With dozens of concurrent events and limited staff resources, the team needed a more efficient and effective way to engage visitors without relying on…
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Simpleview (and much of its tenured staff) has seen the travel and tourism industry evolve in countless ways; we’ve been around the block — from the early days of building tools side‑by‑side with DMOs to the coming era of artificial intelligence (AI)-driven strategy. As the company celebrates 25…
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Overview Visit Frederick, the destination marketing organization (DMO) for Frederick County, Maryland, invested in a fully integrated technology stack from Granicus Destinations to transform its operations from every angle. The team took a holistic approach to its travel tech and now leverages a…
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Destination Professionals Day gives us a chance to spotlight the people whose passion, creativity, and commitment fuel the travel and tourism industry. At Simpleview, many of our team members come from destination marketing organizations (DMOs) — bringing firsthand experience that shapes how we…
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The way travelers search for their next getaway is undergoing a seismic shift. For decades, the goal was simple: rank on the first page of Google. If you could get your destination website to appear in those top ten blue links, you were winning. Today, with the rise of artificial intelligence (AI)…
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The new year is the time for chance. A chance to tempt new travelers. A chance to book meetings and events. A chance to use new travel technology to make your job easier. If we are afraid of change ... we might miss our chance. As we look ahead to 2026, a new set of traveler priorities is emerging —…
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The travel and tourism industry is full of hidden challenges and unexpected opportunities. The question is: Are you ready to explore them? The key to unlocking your destination’s next big breakthrough is hiding closer than you’d think. At Simpleview Summit 2026, our attendees flip the script, step…
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Simpleview Summit 2026, happening in Atlanta, Georgia, May 4–6, 2026, is your opportunity to learn from travel and tourism peers, gain practical destination marketing strategies, and walk away with actionable insights that will transform your destination marketing organization’s (DMO) efforts. This…
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