Sports tourism is one of the fastest-growing opportunities in destination marketing, creating new pathways for community development and long-term economic growth. On this episode of the Layover Live podcast, hosts sit down with John David, president and chief executive officer at Sports Events &…
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Destination marketing organizations (DMOs) need reliable data to understand what's happening beyond their own market. That's why our experts create each edition of the Simpleview Sales Quarterly (SSQ) report to provide a comprehensive view of meetings sales performance, booking activity, and…
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Travelers arrive at a destination website with different questions, different priorities, and different levels of confidence. Some visitors need help planning group trips, while others want recommendations for single traveler or family activities, accommodations, transportation, or events. In many…
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Developing a film-friendly reputation can become a powerful strategy for destination marketing organizations (DMOs) seeking economic development and tourism growth. Film and television productions bring cameras and crews into a destination while generating much more than entertainment…
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Natural disasters can alter the course of a destination overnight. Whether it's a hurricane, wildfire, flood, or severe storm, the impacts extend far beyond damaged infrastructure. Communities are disrupted, businesses face uncertainty, and destination marketing organizations (DMOs) are often thrust…
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Overview Experience Grand Rapids has partnered with Granicus Destinations for more than a decade, steadily evolving its online presence to meet changing traveler behavior, search trends, and internal workflow needs. What began as a customer relationship management (CRM) and content management system…
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Overview Indiana Sports Corp needed a modern, mobile‑first website that could match the energy and scale of the sporting events it brings to Indianapolis. The previous website was more than seven years old and required developer support for even basic updates; the small, multi‑role marketing team…
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Overview Visit York County is a sports-tourism-driven destination that welcomes thousands of athletes, families, and spectators each year. With dozens of concurrent events and limited staff resources, the team needed a more efficient and effective way to engage visitors without relying on…
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Simpleview (and much of its tenured staff) has seen the travel and tourism industry evolve in countless ways; we’ve been around the block — from the early days of building tools side‑by‑side with DMOs to the coming era of artificial intelligence (AI)-driven strategy. As the company celebrates 25…
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Overview Visit Frederick, the destination marketing organization (DMO) for Frederick County, Maryland, invested in a fully integrated technology stack from Granicus Destinations to transform its operations from every angle. The team took a holistic approach to its travel tech and now leverages a…
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