Staff- Kasey Pooley- Aug 2021
Kasey Pooley

With a knack for witty language and eye-catching copy, Kasey researches, writes, and edits engaging content about destination marketing organizations — creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru, responsible for content creation, design, and posting on all social media platforms. 

PR for DMOs: a guide to writing effective press releases

Bandwidth. Staffing shortages. Other priorities. We hear you loud and clear. Destination marketing organizations (DMOs) of all sizes often approach their public relations (PR) efforts with similar mindsets: who has the time? PR can be a tricky task on your endless to-do list. Crafting the right…

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Notes, quotes & belly laughs: Simpleview Summit 2024 recap

From keynotes to coffee breaks, panels to punchlines — Simpleview Summit 2024 was a conference to remember. The ideas and cheese curds were flowing in Milwaukee, Wisconsin, and we want to make sure you didn’t miss anything exciting. If you couldn’t join us in Milwaukee, don’t sweat it. Here’s a…

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