Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers tells the story of how Visit Indy made a big splash by hosting the first-ever indoor 2024 U.S. Olympic…
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Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Quad Cities and its cutting-edge online portal that helps its board of directors…
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With the ever-evolving interests and priorities of consumers, destination marketing organizations (DMOs) face the challenge of maintaining relevance and capturing the attention of modern travelers. Some DMOs are finding success in achieving a fresh new look by flipping their visitor guides upside…
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At Simpleview Summit 2024, we were joined by experts from the Pocono Mountains Visitors Bureau for a discussion about the Pocono Television Network (PTN) — a 365/24/7 television network now streaming on Roku, Amazon Fire TV, iOS, Apple TV, Android OS, Android TV, Tizen, Xbox and YouTube. Attendees…
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Writing compelling articles for a blog on your destination marketing organization’s (DMO) website can sometimes feel like an uphill battle — especially when you're staring at a blank screen with no idea where to begin. As always, we’re here to help. Our downloadable guide, "Beat the Writer’s-Block…
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AccessNow is on a mission to share accessibility information worldwide. Over the last several years the platform has grown into a global movement, partnering with influential brands like Google, and boasting insights about spaces and experiences in over 100 countries. For an inside look at the…
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As social media continues to revolutionize the way we connect and communicate online, destination marketing organizations (DMOs) are liking, commenting, and posting like never before to enhance their marketing strategies, entice travelers, and promote their destinations. With new trends constantly…
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A new generation is stepping into the spotlight of the travel industry: Generation Z. Between the rise of TikTok trends and travel influencers, Gen Z travelers are bringing fresh perspectives and unique preferences that are reshaping how destination marketing organizations (DMOs) communicate and…
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Bandwidth. Staffing shortages. Other priorities. We hear you loud and clear. Destination marketing organizations (DMOs) of all sizes often approach their public relations (PR) efforts with similar mindsets: who has the time? PR can be a tricky task on your endless to-do list. Crafting the right…
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The time has come to celebrate National Travel and Tourism Week (NTTW) — which is observed May 19-25, 2024. We at Simpleview welcome any opportunity to recognize the importance of the industry we know and love. It’s not all about the numbers … but this wouldn’t be a Simpleview blog without data…
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