Bye-bye bounce rate: what you need to know about GA4

You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…

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DMO survey results: what will be the future of tourism?

Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…

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Simpleview’s Insights Hub year-end round-up

The year 2021 has been a lot more hopeful than 2020 for the travel industry and destination management organization (DMO) websites in particular — but it’s still been a wild ride. Web activity on the nearly 300 North American DMO sites has gone through several phases, as documented by the…

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Meeting trends: leads, bookings & cancellations

Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…

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