Terri Roberts
Author
Terri Roberts

Terri Roberts is the program manager at 2Synergize, LLC, a Simpleview Consulting Company. Terri brings 30+ years of hotel sales, marketing and professional development experience to the Simpleview team.

DMOs report sales strategy success with FuturePace

Knowing you are in trouble, before you are in trouble, allows you to adjust your strategy accordingly Sales leaders in the meetings and events industry need every tool at their disposal to guide their destination sales strategy. FuturePace is one such tool. It helps you identify where you’re…

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Small destinations find big gains in MINT+

Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…

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How to Grow Your MINT+ Muscle

Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…

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