Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
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In the famed children’s book by P.D. Eastman, Are You My Mother?, a baby bird is born while his mother is out of the nest and sets off on a frustrating exploration of trial and error, asking a variety of unfamiliar animals without success (kitten, hen, dog, cow) if they are his mother. You need…
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SAY NO MORE... Leveraging data science through pattern matching, the first iteration of recommended meeting profiles is available for MINT+ subscribers. It’s similar to how Netflix makes recommendations: because you booked meetings like these in the past, you might want to consider these recommended…
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What Have We Been Up To? An Update on All-In Data in MINT+ The MINT+ transformation is well underway! One of the most significant changes to MINT+ is how subscribers report definite bookings and histories. At the beginning of 2021, all subscribers agreed to the electronic submission of data, with…
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Knowing you are in trouble, before you are in trouble, allows you to adjust your strategy accordingly Sales leaders in the meetings and events industry need every tool at their disposal to guide their destination sales strategy. FuturePace is one such tool. It helps you identify where you’re…
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Simpleview has launched an updated version of its Insights Hub platform, a digital marketing tool. The Insights Hub provides data for destination marketing organizations (DMOs) and reveals tourism industry trends. It includes a dedicated section for the latest indicators in the Meetings and Events…
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Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…
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Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…
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Where We Have Been The MINT+ transformation has launched! Ease of reporting, more meetings data, and reliable universal market segmentation have been implemented, while a suggestive recommendation feature is on the way later this year. Destinations International shepherded the industry’s…
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We are excited to announce a major enhancement to Meetings Information Network (MINT+) effective June 2021. MINT+, a joint venture between Destinations International and Simpleview, is the industry's largest shared repository of information on organizations and their meetings and events. MINT+ is…
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