Few opportunities are as powerful — or as underleveraged — as the Customer Advisory Board (CAB). For destination marketing organization (DMO) sales leaders, the CAB is a significant expense in both time and money, but also pivotal in keeping key customers close and co-creating the future of your…
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As destination marketing organization (DMO) sales professionals, you are the bridge between meeting planners and the unparalleled offerings of your destination. Recent insights from the 2024 Future Partners State of the Meetings Industry survey and the Cvent 2025 Planner Sourcing report shed light…
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You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…
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The latest data is in: With 2025 underway, DMOs looking to drive conversations with planners and stay ahead of the competition can get access to our 2024 year-end data for fresh insights into your city benchmarks and rankings. If you are not familiar with 2Synergize’s DACC (Destination…
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“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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As a convention and visitor bureau (CVB) sales leader, how do you gauge your sales practices in relation to your peers? You might find it valuable to better understand how other CVBs are: Setting goals Creating sales incentives Structuring their sales deployment Developing new business strategies…
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As the meetings industry continues to rebound from the impact of the COVID-19 pandemic, one thing event planners consistently express is the amount of friction they encounter as they navigate booking and planning their events. Every time I hear this, it reminds me of a quote given to me years ago…
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As DMO sales leaders eye the ongoing recovery in the meetings and events market, understanding where they are pacing against their competition in both current and future years has never been more important. Now, comp sets are the newest automated feature in the FuturePace portal for subscribers. As…
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Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
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In the famed children’s book by P.D. Eastman, Are You My Mother?, a baby bird is born while his mother is out of the nest and sets off on a frustrating exploration of trial and error, asking a variety of unfamiliar animals without success (kitten, hen, dog, cow) if they are his mother. You need…
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