Terri Roberts
Author
Terri Roberts

Terri Roberts is the program manager at 2Synergize, LLC, a Simpleview Consulting Company. Terri brings 30+ years of hotel sales, marketing and professional development experience to the Simpleview team.

Hotbeds for growth in DMO sales deployment

You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…

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2Synergize survey: data analyst role evolves for DMOs

“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…

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