“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
Read More
As a convention and visitor bureau (CVB) sales leader, how do you gauge your sales practices in relation to your peers? You might find it valuable to better understand how other CVBs are: Setting goals Creating sales incentives Structuring their sales deployment Developing new business strategies…
Read More
As the meetings industry continues to rebound from the impact of the COVID-19 pandemic, one thing event planners consistently express is the amount of friction they encounter as they navigate booking and planning their events. Every time I hear this, it reminds me of a quote given to me years ago…
Read More
As DMO sales leaders eye the ongoing recovery in the meetings and events market, understanding where they are pacing against their competition in both current and future years has never been more important. Now, comp sets are the newest automated feature in the FuturePace portal for subscribers. As…
Read More
Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
Read More
In the famed children’s book by P.D. Eastman, Are You My Mother?, a baby bird is born while his mother is out of the nest and sets off on a frustrating exploration of trial and error, asking a variety of unfamiliar animals without success (kitten, hen, dog, cow) if they are his mother. You need…
Read More
SAY NO MORE... Leveraging data science through pattern matching, the first iteration of recommended meeting profiles is available for MINT+ subscribers. It’s similar to how Netflix makes recommendations: because you booked meetings like these in the past, you might want to consider these recommended…
Read More
What Have We Been Up To? An Update on All-In Data in MINT+ The MINT+ transformation is well underway! One of the most significant changes to MINT+ is how subscribers report definite bookings and histories. At the beginning of 2021, all subscribers agreed to the electronic submission of data, with…
Read More
Knowing you are in trouble, before you are in trouble, allows you to adjust your strategy accordingly Sales leaders in the meetings and events industry need every tool at their disposal to guide their destination sales strategy. FuturePace is one such tool. It helps you identify where you’re…
Read More
Simpleview has launched an updated version of its Insights Hub platform, a digital marketing tool. The Insights Hub provides data for destination marketing organizations (DMOs) and reveals tourism industry trends. It includes a dedicated section for the latest indicators in the Meetings and Events…
Read More