Excel becomes a powerful tool for analysis and visualization when exporting MINT+ data from a curated Query Builder. This dataset includes detailed event information like meeting names, locations, dates, room bookings, attendance, and contact details. With 500 rows (the export maximum), Excel…
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Historically, many destinations have viewed MINT+ as a database for large destinations and citywide events. In fact, 50% of our subscribers have no convention center or a small conference center with less than 100,000 square feet of exhibit space. A wide cross-section of all-size DMOs contributes…
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The first quarter of 2025 paints a mixed picture for the meetings and events industry. According to the aggregated Simpleview Sales Quarterly (SSQ) data, early indicators show modest declines in lead generation and bookings, raising concerns about broader economic pressures that may shape the months…
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This Just In! The 2Synergize consulting team is up to something exciting, and we can’t wait to share it with you. We’ve partnered with the digital marketing experts at Simpleview, combining our industry sales expertise and data insights with their marketing savvy. Together, we’ve developed and are…
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In 2021, the meetings and events industry continued to see the impact of the pandemic. To highlight the impact, we have aggregated the data from over 200 Simpleview CRM clients to illustrate year-over-year trends. In reviewing 2021 meeting data and comparing it with previous years, we sought to…
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Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…
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Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond while we enter the post-pandemic recovery phase. We aggregate…
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Let’s talk Booking Practices The Booking Practices Study looks at the booking practices of over 45 destinations and covers Citywide/Convention Center, Self-Contained, Multi-Year, Cancellations and Sporting Events…
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