UNITED STATES — Utilizing the MINT+ events database, Simpleview, a leading global technology and software provider for the meetings and events industry, and Destinations International, the global trade association for convention and visitors bureaus (CVBs), identified the destinations that will be…
Read More
The Simpleview Digital Asset Management (DAM) is a powerful tool you can utilize to put your destination’s best foot forward. Whether you want to share curated collections of photos with media outlets, identify video for campaign usage, or find a logo to ensure consistent brand representation…
Read More
Updated “Insights Hub” tool to help DMOs better understand industry patterns TUCSON, AZ — Simpleview has announced the launch of an updated version of its “Insights Hub” platform — a tool that aids destination marketing organizations (DMOs) in following fluctuating data in the tourism and meetings…
Read More
Using a photo that isn’t your own can be a scary thing if you’re a destination marketer. When it comes to user-generated content (UGC) for destinations, the rules regarding usage rights are murky at best. They often lead to confusion on if and where you can re-share a visitor’s photo. In this…
Read More
Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…
Read More
After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…
Read More
It’s not news that travel intent is starting to pick up now that more than 40% (and counting) of the U.S. population has received at least one dose of the COVID-19 vaccine. According to Longwoods International’s recent survey results from April 20, a whopping 87% of frequent travelers plan to take…
Read More
Identifying the different types of travelers is an essential step in creating a marketing strategy for destinations. It is crucial to understand travelers' needs and motivations and what factors influence their behavior to provide them with relevant content at the right time. Check out our…
Read More
As more and more people around the world get vaccinated each day, the return of in-person meetings and events seems inevitable. To learn how destinations are preparing for this industry comeback – and how COVID-19 has changed the industry forever – we spoke to three different DMOs across the…
Read More
Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
Read More