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Best Practices for Hosting Meetings & Events During COVID-19

Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…

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How Destinations Are Utilizing TikTok to Capture New Audiences

It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…

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How Five Destinations Are Promoting Safe Meetings & Events

The distribution of the vaccine coupled with a worldwide decrease in new COVID-19 case numbers has brought newfound optimism to the travel industry. And while we’re certainly on the road to recovery, it’s up to meeting and event planners to find ways to safely host in-person and hybrid meetings and…

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Visit Irving: A CARES Act Success Story

Primarily a business-oriented destination, Irving, Texas, was hit particularly hard by the COVID-19 pandemic. Located in the Dallas-Fort Worth metro area, Irving is home to seven Fortune 500 companies. Prior to the pandemic, business travel accounted for approximately 75% of the destination’s annual…

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Is TikTok the Future of Destination Marketing?

Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…

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Rebranding Dahlonega, The Heart of the Georgia Mountains

Just an hour north of Atlanta, Dahlonega offers expansive mountain vistas, roaring waterfalls and bubbling streams, postcard-worthy wineries and an abundance of entertainment. The southern destination has long been known for its legacy in gold. Dahlonega was the site of one of the first major gold…

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