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Have you checked out the Insights Hub recently? For DMOs, their agencies, and their stakeholders, it's all about the trends and what they prove about the success of the destination. The Insights Hub gives DMOs meaningful data and comparisons to share with their stakeholders and advocate for their organization.

As your one-stop-shop for Tourism and Marketing sector insights and key data points, the Insights Hub enables you to:

  • Adapt to the changing trends in the industry
  • Benchmark your growth in comparison to the industry’s with aggregated data derived from DMO-specific web traffic
  • Compare their traffic with those of the industry as a whole
  • Gather data from Book › Direct and aggregates how many times visitors are doing a hotel search and being referred to booking sites, signaling their intent to travel and book

The following aggregate data from 300+ DMOs is at your fingertips:

  • Overall website traffic
  • Organic website traffic
  • Paid website traffic 

Insights Hub provides these high-level DMO booking trends:

  • Lodging searches
  • Lodging referrals
  • Booking window
  • Length of stay 

Simpleview also offers clients a free advanced version of the Insights Hub, called the Advanced DMO Benchmarking Tool, which provides an in-depth review of personalized data.

Speaking of trends and data, while you're visiting the Insights Hub, you should take a moment to check out the Client Portal for even more information.