Paul McLeod
Author
Paul McLeod

Paul McLeod is Simpleview’s Director of Analytics, focusing on business intelligence and data insights. He and his team analyze traffic patterns on client websites and provide insight and recommendations on planner and consumer activity recorded in client CRM systems. Paul earned a double degree in Economics and English Writing from the University of Oklahoma, and holds a Masters in Business Administration from the University of Arizona. He joined the Simpleview team in 2011 as an SEO Specialist.

 

Getting antsy for GA4? The State of SEO will help

Simpleview’s newly-released State of SEO digs deep into industry-specific keyword opportunities, content creation, the SERP features, and so much more — all from a travel and tourism industry perspective. And, yes, there is a fulsome discussion on Google Analytics 4 (GA4) and what steps to take to…

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Simpleview’s Insights Hub year-end round-up

The year 2021 has been a lot more hopeful than 2020 for the travel industry and destination management organization (DMO) websites in particular — but it’s still been a wild ride. Web activity on the nearly 300 North American DMO sites has gone through several phases, as documented by the…

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