Paul McLeod
Author
Paul McLeod

Paul McLeod has over 6 years of SEM experience and has worked for marketing agencies in San Diego and Tucson, serving clients in the tourism, healthcare and legal fields on content development efforts. Paul is also a Certified Google AdWords and Google Analytics Professional.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

Creating Content to Earn Organic Search Traffic

Any SEO will tell you that the content underneath the SEO techniques has become ever more critical over the past decade. This is by (Google's) design: ultimately, a good search engine algorithm seeks to understand and rate content the same way that a human mind would, and the major players in the…

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Southeast Destinations See Pre-COVID Web Traffic Levels

In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…

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State of DMO Search Series | Optimizing for Mobile Devices

When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…

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State of DMO Search Series | Changing Website Domains

A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…

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SEO: Always Alive in Our Hearts

About a month back, an article on Skift made a little noise by becoming the 500 millionth article ever written to declare-and I quote, though the phrase is at this point something of a background noise emitted involuntarily by the digital marketer whenever his mouth isn't busy pronouncing something…

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iOS 9 is Coming for Your Data

Doing SEO is at times something like being a firefighter: you're fixing things up around the station, you're staying in shape, you're helping with relatively minor situations that come up from time to time, and then everything's burning down and people are running screaming down the streets in a…

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The Hour of Mobile is at Hand

Google announced today that they will be increasing the amount of weight they give to page mobile-friendliness when returning search results to people using mobile devices. They and other search engines have been favoring mobile-formatted pages for mobile devices for some time now, but this…

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