Any SEO will tell you that the content underneath the SEO techniques has become ever more critical over the past decade. This is by (Google's) design: ultimately, a good search engine algorithm seeks to understand and rate content the same way that a human mind would, and the major players in the…
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In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…
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When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…
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Even casual Google users have probably noticed how much the Search Engine Results Pages (SERP) have changed over the past couple of decades. The iconic blue link, green URL and black description text have gone from the only thing in the search results to the most basic thing, with a lot of other…
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A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…
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Earlier this month, we unveiled the second edition of our State of DMO Search report. It’s been a long time coming, and we’re excited to continue to share our knowledge and insights with the rest of the industry. For those of you that don’t know, the State of DMO Search is a comprehensive overview…
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About a month back, an article on Skift made a little noise by becoming the 500 millionth article ever written to declare-and I quote, though the phrase is at this point something of a background noise emitted involuntarily by the digital marketer whenever his mouth isn't busy pronouncing something…
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Doing SEO is at times something like being a firefighter: you're fixing things up around the station, you're staying in shape, you're helping with relatively minor situations that come up from time to time, and then everything's burning down and people are running screaming down the streets in a…
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Google announced today that they will be increasing the amount of weight they give to page mobile-friendliness when returning search results to people using mobile devices. They and other search engines have been favoring mobile-formatted pages for mobile devices for some time now, but this…
Read MoreSince the beginning of 2011, two major Google algorithm updates have taken place and affected the way pages are ranked, which were codenamed Panda and Penguin. Destination marketing organizations that are searching for top rankings for specific keyword searches have a new set of best practices to…
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