If you’ve seen a full solar eclipse — not a 50% eclipse, not a 90% eclipse, not a 99.95% eclipse … but a 100%-totality full solar eclipse — then you know that it’s one of the most spectacular things nature can show you. Enough people know by now that the April 2024 total eclipse that traveled from…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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Simpleview’s newly-released State of SEO digs deep into industry-specific keyword opportunities, content creation, the SERP features, and so much more — all from a travel and tourism industry perspective. And, yes, there is a fulsome discussion on Google Analytics 4 (GA4) and what steps to take to…
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The year 2021 has been a lot more hopeful than 2020 for the travel industry and destination management organization (DMO) websites in particular — but it’s still been a wild ride. Web activity on the nearly 300 North American DMO sites has gone through several phases, as documented by the…
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This is part four in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. With the first three steps complete, it’s time to look at how we might measure a post-coronavirus recovery in travel in your…
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This is part three in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. Having previously covered metrics for assessing traveler awareness of your destination and their interest in coming to it, we can now…
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In the first post in this series, we looked at a digital marketing metric for measuring a DMO’s contribution to traveler awareness of the destination. Today, we’ll move further down the marketing funnel to look at ways to measure our contribution to traveler interest. That is, how can we put a…
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