Upcoming Webinar | AMP: A Case Study on Website Impact

We launched AMP in the Simpleview CMS in January, but we’ve been testing the feature in beta since last fall. Now, it’s time for us to share what we’ve learned. We’ll provide data we’ve gathered from client websites, and talk you through all the ways that AMP affects DMO websites. Join me and Paul…

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5 Keys to Quality Content

Let's Give Them Something to Talk About Many factors can impact the success of a website, and success can be measured in many different ways. When it boils down to the question of "what are your website goals?" the most common responses are increasing the number of website sessions and site…

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Experience Design - What is it anyway?

Experience design in action with the state of New Mexico. Experience Design, or XD for short, is the practice of designing interactive digital environments that focus on the quality of the user experience. These environments thoughtfully take into account all aspects of the end-user's experience…

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But What About Ad Blockers?

A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…

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Case Study: App Downloads

SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…

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No One Scrolls to the Bottom

It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…

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Websites in Review: Q1 2017

The first three months were a busy quarter for design approvals. Read on to learn more about some of the first sites to launch in 2017, and check back at the Simpleview Blog as we continue to highlight the latest and greatest. Iowa City/Coralville Area CVB • Flexible, branded design options Iowa City…

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Case Study: Destination Immersion

SITUATION A website redesign for any destination marketing organization (DMO) is an extensive process, and many of them share the common obstacles of overcoming misperceptions and stereotypes. Visit Anchorage is the official DMO for Anchorage, Alaska, tasked with attracting visitors to Alaska's…

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Case Study: Optimized Site Design Increases Bookings

SITUATION VisitPITTSBURGH runs a paid search promotional campaign each year as part of their Pittsburgh is Kidsburgh vacation package. The Kidsburgh campaign mainly focuses on surrounding drive markets to help push ticket sales and hotel stays for local area attractions and hoteliers. As part of…

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