Upcoming Webinar | AMP: A Case Study on Website Impact

We launched AMP in the Simpleview CMS in January, but we’ve been testing the feature in beta since last fall. Now, it’s time for us to share what we’ve learned. We’ll provide data we’ve gathered from client websites, and talk you through all the ways that AMP affects DMO websites. Join me and Paul…

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Simpleview Helps Visit Devon to Double Revenue in Two Years

Starting over in the community Journey along the foggy coastlines and rolling farmland of Devon, and you may just feel as though you’ve been swept into another era. But as nostalgic as the experience of visiting can be, Visit Devon needed their technology to catch up with the times. In 2016, Devon…

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5 Keys to Quality Content

Let's Give Them Something to Talk About Many factors can impact the success of a website, and success can be measured in many different ways. When it boils down to the question of "what are your website goals?" the most common responses are increasing the number of website sessions and site…

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Experience Design - What is it anyway?

Experience design in action with the state of New Mexico. Experience Design, or XD for short, is the practice of designing interactive digital environments that focus on the quality of the user experience. These environments thoughtfully take into account all aspects of the end-user's experience…

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But What About Ad Blockers?

A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…

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Case Study: App Downloads

SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…

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No One Scrolls to the Bottom

It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…

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