Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Here…
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Svalbard is a year-round haven for nature-based experiences, offering an unrivalled landscape in an Arctic climate, dominated by tundra, bare mountains, glaciers, extreme light variations and exciting animal life. Visit Svalbard set out to create a website experience that conveyed the stark beauty…
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When it comes to optimizing websites, there is nothing we like more than low hanging fruit! Tune in to learn about three areas of your site that you can optimize for quick and easy wins, in an effort to drive visitors to complete desired actions. We’ll also go into a live open forum discussion where…
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We launched AMP in the Simpleview CMS in January, but we’ve been testing the feature in beta since last fall. Now, it’s time for us to share what we’ve learned. We’ll provide data we’ve gathered from client websites, and talk you through all the ways that AMP affects DMO websites. Join me and Paul…
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Starting over in the community Journey along the foggy coastlines and rolling farmland of Devon, and you may just feel as though you’ve been swept into another era. But as nostalgic as the experience of visiting can be, Visit Devon needed their technology to catch up with the times. In 2016, Devon…
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Let's Give Them Something to Talk About Many factors can impact the success of a website, and success can be measured in many different ways. When it boils down to the question of "what are your website goals?" the most common responses are increasing the number of website sessions and site…
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Experience design in action with the state of New Mexico. Experience Design, or XD for short, is the practice of designing interactive digital environments that focus on the quality of the user experience. These environments thoughtfully take into account all aspects of the end-user's experience…
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A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…
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SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…
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It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…
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