Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
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If emails are part of your marketing plan — a re-engagement campaign should be on your radar! A re-engagement email campaign is a strategic tactic that targets your unengaged or inactive email subscribers to get them re-engaged or removed from your list. You may wonder, “Why would I want to remove…
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Simple. Streamlined. Swift. One of the biggest benefits of using a Simpleview partner product is the integration points between products. Not only do these integrations streamline workflows but they are major time savers as well. That is certainly the case when it comes to the SendSites and…
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We propose it's time to go above and beyond with SendSites! Built specifically for the hospitality industry, SendSites offers high-quality, curated web-based proposals for group sales professionals, streamlining the proposal development process so you can focus on selling. Destination marketing…
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Are you letting automation do the heavy lifting for your destination marketing organization (DMO)? If your answer is either no or “I have no idea,” then this article is for you. Marketing automation services like Simpleview’s partner product, Act-On, can serve your DMO by breaking down lead scoring…
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Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
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SendSites offers a highly polished and interactive repository for proposals that provides professionalism and ease in sharing with the customer, as well as the ability to track what they have viewed and paid most attention to. The shareable, customized, and environmentally-friendly digital format…
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Without a doubt, data is important. It’s essential to make educated decisions that aren’t solely based on gut instinct. As you collect data, you can accurately pinpoint what’s working and what isn’t. When it comes to RFPs and proposals, data hasn’t been top of mind. Traditionally, proposals have…
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Tourism video still tops the list of effective content marketing for destinations, but it's important to keep with the times. Basic video strategies from five years ago just don’t cut it anymore. Traveler tastes have moved on, and different kinds of travel video get the best engagement today. Here…
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In destination marketing, we’ve seen a major shift from print to online in all forms. Printed visitors guides are becoming digital, traditional newspaper and magazine ads are transitioning to online ones, and meeting and event proposals are trending in that same direction. Request for Proposals…
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