Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…
Read More
When it comes to social media, it’s hard for destination marketing organizations (DMOs) to know if they’re doing the right things. Are you posting too much, too little? Are your engagement metrics good? For the time you’re investing in short-form video, are you seeing the return? Should you start…
Read More
It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…
Read More
Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
Read More
If emails are part of your marketing plan — a re-engagement campaign should be on your radar! A re-engagement email campaign is a strategic tactic that targets your unengaged or inactive email subscribers to get them re-engaged or removed from your list. You may wonder, “Why would I want to remove…
Read More
Simple. Streamlined. Swift. One of the biggest benefits of using a Simpleview partner product is the integration points between products. Not only do these integrations streamline workflows but they are major time savers as well. That is certainly the case when it comes to the SendSites and…
Read More
We propose it's time to go above and beyond with SendSites! Built specifically for the hospitality industry, SendSites offers high-quality, curated web-based proposals for group sales professionals, streamlining the proposal development process so you can focus on selling. Destination marketing…
Read More
Are you letting automation do the heavy lifting for your destination marketing organization (DMO)? If your answer is either no or “I have no idea,” then this article is for you. Marketing automation services like Simpleview’s partner product, Act-On, can serve your DMO by breaking down lead scoring…
Read More
When Apple’s Mail Privacy Protection (MPP) rolled out in September 2021, email marketers were in a frenzy anticipating how this update would affect email metrics and the world of email marketing. Let's explore how Apple MPP is actually impacting DMO email metrics, particularly open rates, and…
Read More
Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
Read More