The importance of meetings content on DMO websites

Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…

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Lead trends for meetings, a state-by-state comparison

After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…

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Meetings and Events: The Reality Right Now

Although we’re not out of the woods just yet, we feel like we’re on an upward trajectory when it comes to meetings and events. What makes us think that? Well, let’s take a look at the data! Sources: Simpleview Aggregated Meetings Data 2021 Global Meetings and Events Forecast…

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Visit Irving: A CARES Act Success Story

Primarily a business-oriented destination, Irving, Texas, was hit particularly hard by the COVID-19 pandemic. Located in the Dallas-Fort Worth metro area, Irving is home to seven Fortune 500 companies. Prior to the pandemic, business travel accounted for approximately 75% of the destination’s annual…

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