2Synergize survey: data analyst role evolves for DMOs

“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…

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6 helpful CRM reports for DMO meetings sales teams

There’s no such thing as too much information for destination sales teams, and since launching Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. In this recent video, Christine…

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DMO survey results: what will be the future of tourism?

Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…

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