Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the biggest buyer insight that will help you make a planner's shortlist.
In this video, you’ll learn about the process Roberts follows to gather buyer insights. You’ll also get a snippet of the conversation between Roberts and Cynthia Lydum, vice president of global accounts at ConferenceDirect, from the recent webinar, “Planner Expectations: The Initial Search for a Destination.”
To watch the entire webinar, which also featured Ruth Fitzgerald, vice president of sales at Visit Spokane, please log into the Client Portal.
