The new edition of the sought-after report features the Southwest region (Arizona, New Mexico, Texas, and Oklahoma) as an added benchmark for DMOs
TUCSON, AZ — Simpleview is pleased to release the Q3 edition of the Simpleview Sales Quarterly report. This report examines aggregated Simpleview CRM data of 230 destination marketing organizations (DMOs) to provide insight to support DMO sales strategies and stakeholder communications.
2Synergize, LLC, a Simpleview consulting company, created this timely report to gauge year-end progress compared to performance pre-pandemic, using 2019 as an index. Highlights from the report include:
Lead volume remains strong and ended the third quarter 13% above 2019 levels
Lead room nights is currently 17% ahead of 2019
Bookings are down 9.2% compared to 2019, with Q3 2023 the furthest behind so far at -11.1%
The event cycle became shorter on average by almost two months compared to 2019
The South/Southeast and the Southwest have seen the largest gains at +27% and +21% respectively
“As the most comprehensive review of the travel industry’s sales performance, this report features must-have information for DMOs looking to support their sales strategy,” said Vail Ross, managing director at 2Synergize, LLC. “I’m excited to continue 2Synergize’s efforts by sharing this valuable resource to help DMOs educate and show value to their local communities and stakeholders.”
2Synergize, LLC is a Simpleview consulting company specializing in the convention and visitors (CVB) industry, with a laser focus on helping destinations and partner organizations gain a competitive edge in the meetings and events market. 2Synergize understands the complexities of the organization’s roles and responsibilities and the importance of optimizing stakeholder relationships.