Visit Estes Park had been working successfully with Destination Travel Network (DTN), a Simpleview website monetization company, but changed its strategy to bring its online ad operations in-house. It turned out that the sales process was much more labor-intensive than anticipated; the destination…
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Visit Raleigh's commitment to data-driven decision-making is at the heart of the organization. When the destination marketing organization (DMO) wanted to augment its existing data capabilities and make use of newer and more robust technologies, it chose the Simpleview Data Engine, a comprehensive…
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Anaheim, California, is chock-full of surprises — from riveting sporting events and irresistible sandy beaches to just about any cuisine a foodie’s heart could desire, Visit Anaheim has attractions galore, all readily available to travelers on the made-by-Simpleview website. Visit Anaheim’s claim…
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Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
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North of Indianapolis, Hamilton County is blessed with robust visitation during the sunny summer months. Travelers enjoy the vibrant cities that blend with picturesque landscapes, and outdoor adventures range from serene hikes along the White River to thrilling water sports on the Geist Reservoir…
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Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
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Balance is everything. If ever a phrase could be used to describe Visit Svalbard’s approach to inbound tourism, this is it. Located in the High Arctic, this remote Norwegian archipelago is home to a striking ecosystem and a place of dramatic yet delicate beauty. As a DMO, Visit Svalbard works to…
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When people think of Los Cabos, located at the southern tip of Mexico’s Baja California Peninsula, they often associate it with its amazing swimmable beaches. From the tranquil cove at Lovers Beach to the opportunities for snorkeling, surfing, kayaking, and paddleboarding — it's easy to assume that…
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Tulsa, Oklahoma, aka “the world’s largest small town,” is the second-biggest city in Oklahoma and the 47th most populous in the U.S. Tulsa boasts an impressive amount of art deco architecture, a half-billion-dollar park ranked best in the U.S., a rich history of music, and so much more. The…
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Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and…
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