Implementing a digital accessibility solution: how Explore Utah Valley makes its website accessible

Millions of website visitors around the world have impairments that make accessing digital content difficult — meaning travelers with disabilities might struggle to book trips to the destinations they desire. When Explore Utah Valley began to hear feedback from visitors and the local community that its website was not as accessible as it should be, the destination marketing organization (DMO) researched digital accessibility solutions and found Simpleview’s accessibility partner, AudioEye.

Through patented technology, subject matter expertise, and proprietary processes, AudioEye eradicates barriers to digital access, helps build accessible content, and supports Explore Utah Valley with ongoing monitoring and automated upkeep on its Simpleview CMS-powered website.

By implementing AudioEye’s accessibility tools, Explore Utah Valley now provides an inclusive experience for all visiting their website for travel inspiration and planning. The platform's self-sufficiency allows the DMO to evolve its accessibility practices as needed on its powered-by-Simpleview website.

With the AudioEye + Simpleview integration, Explore Utah Valley’s team is now able to:

• Provide updates and reporting to their board members, showing the value of AudioEye
• Comply with accessibility regulations and laws for digital accessibility 
• Improve and update search engine optimization (SEO) with their Simpleview digital services team to align with accessibility best practices
• Begin updating a library of 18,000 images to have ALT text and put a process in place for new images as well
   

Download the case study to learn more.