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Tag: Case Study

Visit Watertown Visual Identity Case Study Header

Collective creativity: Visit Watertown fosters collaboration for authentic city-wide branding

By Logan Hildebrand on Dec. 19, 2023

Glacial Lakes. Great Places. Great Times. Watertown, South Dakota, is where art meets adventure and great tastes are always on the menu. Gaining popularity in the last 20 years, Visit Watertown found itself yearning for a way to visually shine as bright as its reputation. Visit Watertown’s visual…

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Visit Estes Park web page 2023

From in-house challenges to outsourced success: how DTN revitalized ad revenue for Visit Estes Park

By Theresa Fischer on Oct. 20, 2023

Visit Estes Park had been working successfully with Destination Travel Network (DTN), a Simpleview website monetization company, but changed its strategy to bring its online ad operations in-house. It turned out that the sales process was much more labor-intensive than anticipated; the destination…

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Visit Anaheim

Skyrocket stakeholder satisfaction: Visit Anaheim’s 95% partner retention rate with the Extranet

By Kasey Pooley on Oct. 05, 2023

Anaheim, California, is chock-full of surprises — from riveting sporting events and irresistible sandy beaches to just about any cuisine a foodie’s heart could desire, Visit Anaheim has attractions galore, all readily available to travelers on the made-by-Simpleview website. Visit Anaheim’s claim…

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Discover DuPage - CrowdRiff UGC Gallery in Visitors Guide | Simpleview Inc.

From stale to stunning: Discover DuPage’s UGC transformation with CrowdRiff

By Logan Hildebrand on Sep. 28, 2023

Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…

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Hamilton County Tourism | Carmel - Midtown Plaza

How Hamilton County Tourism boosted campaign success with Simpleview strategy and digital marketing

By Logan Hildebrand on Jul. 13, 2023

North of Indianapolis, Hamilton County is blessed with robust visitation during the sunny summer months. Travelers enjoy the vibrant cities that blend with picturesque landscapes, and outdoor adventures range from serene hikes along the White River to thrilling water sports on the Geist Reservoir…

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Traverse City act on use case

Let numbers do the talkin’: how Traverse City Tourism increased email open rates by 583%

By Deanna Sparling on May 26, 2023

Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…

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Visit Svalbard Case Study

Visit Svalbard’s Approach to Inbound Tourism: Balance is Everything

By Jackie Reddy on May 24, 2023

Balance is everything. If ever a phrase could be used to describe Visit Svalbard’s approach to inbound tourism, this is it. Located in the High Arctic, this remote Norwegian archipelago is home to a striking ecosystem and a place of dramatic yet delicate beauty. As a DMO, Visit Svalbard works to…

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Los Cabos Case Study Header Image | SKYNAV + Simpleview

Los Cabos spreads tourism love with a virtual aerial tour by SKYNAV

By Logan Hildebrand on May 24, 2023

When people think of Los Cabos, located at the southern tip of Mexico’s Baja California Peninsula, they often associate it with its amazing swimmable beaches. From the tranquil cove at Lovers Beach to the opportunities for snorkeling, surfing, kayaking, and paddleboarding — it's easy to assume that…

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Tulsa Regional Tourism SendSites | Case Study 2022

SendSites success: Tulsa Regional Tourism’s proposal power kept events thriving during the pandemic

By Kasey Pooley on Sep. 30, 2022

Tulsa, Oklahoma, aka “the world’s largest small town,” is the second-biggest city in Oklahoma and the 47th most populous in the U.S. Tulsa boasts an impressive amount of art deco architecture, a half-billion-dollar park ranked best in the U.S., a rich history of music, and so much more. The…

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Bermuda

Marketing automation done right: how Bermuda Tourism Authority built high-performing email campaigns

By Kasey Pooley on Feb. 08, 2022

Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and…

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