Tourism industry visionary David Peacock is the Senior Advisor to the Future Tourism Group and has a track record in growing and strengthening tourism economies, as well as working with Destinations International and DestinationNEXT. Prior to Simpleview, he was a senior executive in television and electronic media, including spearheading the creation of a groundbreaking tourism development incubator (RTO4.ca) in Ontario, Canada.
David’s passionate about creating sustainable destination management networks, developing channels for distributed marketing and storytelling, and strengthening stakeholder competencies.
"Our industry has done a tremendous job at recognizing and aligning around the pressing challenges that these stakeholders face. At the same time, we're just getting started on identifying the opportunities in those challenges and developing actionable solutions," Peacock said. "Future-proofing the tourism industry is the challenge that inspires me everyday."
Community & Stakeholders
Scaling Up Engagement
Destination management is an evolving art — or is it a science? DMOs are tasked with building their destinations' reputations and ensuring their communities benefit from a thriving visitor economy while protecting what the locals hold dear.
Data analytics in the meetings and events industry is here to stay, and Simpleview’s Insights Hub offers the data you need about travel industry trends to plan, pivot, and make your most important decisions. Pulled from more than 300 DMOs who use Simpleview’s CRM, CMS and Book › Direct, this aggregated information offers you actionable insights about DMO trends that you can’t get anywhere else.
View the Insights HubOur Future of Tourism podcast helps you step back from the day-to-day and focus on the big-picture future of tourism. Hosted by David Peacock, listen in on a series of candid conversations with industry leaders, luminaries and visionaries as they explore the challenges and opportunities facing the travel and tourism industry today.
Get the podcastInnovative solutions for DMOs & their stakeholders Tools to Help Your Community Thrive
Book › Direct
Ditch the OTA middleman and keep more money in your partners’ pockets by using Book › Direct, which connects to over 300 internet booking engines and integrates seamlessly with your website design.
DTN
DTN facilitates tasteful, targeted advertising on the destination website and handles every aspect, enabling DMOs to generate revenue while driving more visitor referrals to their local tourism-related businesses.
Marketplace
Marketplace helps DMOs engage partners in destination promotion while saving time and money by automating a host of multi-person CRM processes. Facilitate partner engagement, streamline data collection and simplify online payments.
Simpleview Extranet
The Extranet/Partner Portal relieves the burden of managing partner information by having partners update their account information, submit Events, add specials, respond to RFPs, and participate in DMO promotions.
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