How Simpleview CRM + Act-On saves Hawaiʻi Visitors & Convention Bureau 4,000+ hours each year

Aside from enriching Hawaiʻi and its people and attracting visitors who will leave the destination better than when they arrived, Hawaiʻi Visitors & Convention Bureau (HVCB)’s promise is to support its members by providing unique, strategic benefits to help them achieve their goals. 

However, with an impressive 1,300 members (100 new members annually) and hundreds of new contacts for existing members each year, HVCB faced a challenge in onboarding, engaging, and retaining so many accounts without dedicating its staff’s valuable time. 

Using Simpleview CRM and Act-On, HVCB built automated workflows that empower members to maximize their memberships — and help staff reclaim their limited time.

Since launching automated campaigns, HVCB has reported:

• An open rate of 55.1%, with an open rate of 25.7% on resends 

• 78% of respondents said the welcome series was “very helpful”

• Zero opt-outs

• Saved 4,000 hours a year with automation

• Increased membership by about 100 in 2024

Where they started:

• In 2023 they had 210 contacts in the program with 1,680 emails sent

Where they are now:

• In 2024 they have 520 contacts that have gone through the program with 4,883 emails sent

Download the case study to learn more.