Destination management is more complex than ever. Destination Experience Cloud simplifies it by aligning Granicus Destinations solutions around DMOs’ workflows, maturity, and outcomes rather than individual tools.
From inspiration to impact, DXC delivers:
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Curated solutions around how you work.
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Scalable frameworks that evolve alongside your destination.
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Foundational data as the backbone of your strategy.
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Connected strategy, execution, and measurement.
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Access to industry-leading services that amplify your strategies and tools.
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Accelerated innovation accessible throughout your ecosystem.
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Public sector security structures to keep you and your community safe.
Destination Experience Cloud introduces a smarter, more connected approach to destination management — bringing together fit-for-purpose tools, richer data, and access to expert-led services in one integrated ecosystem.
Every destination organization is on a different journey.
Some are focused on driving leisure demand. Others are competing aggressively for meetings and events. Many are facing growing expectations to prove value, engage their communities, and operate with greater transparency. All with limited resources.
Destination Experience Cloud is organized into connected, purpose‑built clouds that reflect the real responsibilities of modern DMOs. Each cloud supports a core area of destination work, but they’re designed to work together through a shared data and insight foundation.
Just as importantly, DXC is modular and scalable by design. DMOs can choose the clouds, and tiers within each cloud, that make sense today — then expand over time as responsibilities, expectations, and resources evolve. There’s no requirement to “buy everything” or transform all at once.
You start where you are. DXC grows with you.
Drive demand with smarter, more connected marketing
Tourism Cloud helps DMOs attract leisure visitors more effectively by connecting audience insights, content, SEO, paid media, and performance data into a single, coordinated approach.
Instead of guessing where to invest or reacting after campaigns end, teams use connected insights to optimize continuously and target the right markets, improving visibility as search evolves and stretching limited budgets further.
As destinations mature, Tourism Cloud scales from foundational digital capabilities to more advanced optimization, analytics, accessibility, and performance measurement without disrupting what’s already working.
Win more business with clearer insight and focus
Meetings Cloud supports sales teams by bringing demand signals, planner intelligence, pipeline visibility, performance data, and expert consultation together in one connected system.
This shared foundation helps teams prioritize the right opportunities, respond faster, and tell a more compelling, data‑driven story about the destination. Sales and marketing work from the same intelligence, reducing friction and improving conversion.
As meetings responsibilities grow, DMOs can layer in more advanced reporting, economic impact analysis, and coordination without adding complexity for already‑lean teams.
Destinations don’t operate in silos, and neither should their systems.
Because the clouds share data, workflows, and outcomes:
- Insights flow across teams instead of living in silos.
- Reporting is consistent and defensible.
- Services and strategy are aligned to real performance data.
- Growth happens without re‑platforming or disruption.
This structure replaces fragmented tools and one‑off service engagements with a connected, outcome‑driven approach to destination management.
Connect tourism performance, meetings pipeline data, and engagement metrics into a shared reporting view so teams and leaders can align priorities, identify gaps, and make faster, more confident decisions.
Link marketing activity, meeting wins, visitation, and economic indicators so DMOs can clearly show how effort drives room nights, spend, jobs, and community benefit.
Apply connected tourism, historical performance, and planner insights in DXC to prioritize high‑value opportunities, sharpen proposals, and focus effort on deals most likely to convert.
Link marketing activity, meeting wins, visitation, and economic indicators so DMOs can clearly show how effort drives room nights, spend, jobs, and community benefit.
Deploy data reporting to replace anecdotal evidence with defensible, outcome‑driven insights that build confidence with boards, funders, and elected officials.
When conditions change, DMOs use DXC’s connected data to quickly adjust campaigns, reprioritize sales efforts, and refine messaging without waiting on manual analysis.
Engage CRM analysts, SEO specialists, digital strategists, paid media experts, and more to accelerate execution and optimization without adding internal headcount.
Add capabilities across tourism, meetings, and community engagement as responsibilities grow without disruption, overbuying, or data loss.
Connect visitor behavior, origin markets, and campaign performance, guiding when to invest, who to target, and how to maximize ROI on leisure marketing.
Destination Experience Cloud FAQ
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DXC is built for destination organizations of all sizes; whether you’re responsible for driving leisure demand, winning meetings, engaging your community, proving economic impact, or all of the above. DXC allows you to deploy the solutions you need to achieve your mission.
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DXC focuses on connecting technology, data, and services into a shared foundation built around the outcomes you seek to drive. Each cloud is carefully curated with solutions that interact to drive real impact.
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DXC is organized into two purpose‑built clouds: Tourism Cloud and Meetings Cloud. Each is aligned to real DMO workflows but designed to work together through shared data and insights. Community and stakeholder engagement runs through each to achieve complete destination impact.
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DXC is not a new platform customers have to switch to; it is a connected framework that unifies and adds value to existing Simpleview and Granicus Destinations solutions while supporting future capabilities as they are introduced.
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For current customers, DXC enhances existing investments by connecting them into a more powerful, outcome‑driven ecosystem without forcing disruptive change or requiring everything to be adopted at once.
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DXC connects marketing performance, meetings activity, visitation data, and economic indicators using Data Engine so DMOs can clearly show how their efforts translate into room nights, visitor spend, jobs, and community value without relying on disconnected reports or spreadsheets.
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By organizing data and workflows into a connected foundation, DXC makes it easier to adapt to emerging trends such as AI‑driven insights, evolving search experiences, and new discovery channels without re‑platforming or starting over.
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No. DMOs can start with the cloud(s) and tiers that best match their current priorities and maturity, then add capabilities over time as responsibilities, expectations, and resources evolve.
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DXC replaces fragmented systems and one‑off service engagements with shared data, coordinated workflows, and integrated services to help teams focus on outcomes instead of managing tools.
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A DXC conversation starts with your goals, challenges, and current capabilities, helping identify where DXC can deliver the most immediate impact today and how it can scale with you over time.
Ready to unlock performance?
DXC helps you drive (and prove) more outcomes through connected technology, data, and services that scale as you grow.
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