Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…
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Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond while we enter the post-pandemic recovery phase. We aggregate…
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The state of the meetings and events industry and where it’s at in terms of recovery evokes a similar response as the age-old question kids repeatedly ask of their weary parents at too many points along the road-trip journey: Are we there yet? No. Sadly, we’re not there yet. According to…
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In our 2Synergize consulting practice, we focus on helping destinations gain a competitive edge in the meetings and events market. We understand the complexities of your roles and the importance of rightly communicating your value with your meeting planners, hoteliers, convention center partners and…
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Let’s talk Booking Practices The Booking Practices Study looks at the booking practices of over 45 destinations and covers Citywide/Convention Center, Self-Contained, Multi-Year, Cancellations and Sporting Events…
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After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…
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We are excited to announce a major enhancement to Meetings Information Network (MINT+) effective June 2021. MINT+, a joint venture between Destinations International and Simpleview, is the industry's largest shared repository of information on organizations and their meetings and events. MINT+ is…
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Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
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