Are your sales and marketing teams working on a sales enablement strategy? In this video, Christine "Shimo" Shimasaki predicts how DMO teams will adapt their approach in the future.

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As managing director of 2Synergize, LLC, a Simpleview consulting company, Shimo helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Fueled by her work with DMOs and backed by data, when Professor Shimo is in session, it’s a masterclass you don’t want to miss.