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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. 

In this video, Shimo speaks to the importance of data in being able to strategically work with local partners to help drive demand when it’s needed most and to monitor and measure the impact sales teams are having.