In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. 

Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better aligned with your stakeholders and their sales strategies and to communicate better with your stakeholder partners. 

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Shimasaki is the managing director of 2Synergize, a Simpleview consulting company, and the author of the Simpleview Sales Quarterly, which provides the information needed to support your sales strategy by looking back at the first half of 2022 and looking forward at the health of the DMO’s critical pipeline.