As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. 

Known throughout the industry as a thought leader and bedrock of wisdom, we wanted to know what Shimo is seeing in the evolving meetings space for 2022 and beyond. Fueled by her work with DMOs and backed by data, when Professor Shimo is in session, it’s a masterclass you don’t want to miss.

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