Shimo says: it’s all about relationships

In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…

Read More

'Professor Shimo' talks about the Sales Data Connection

In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…

Read More

Destinations to host the MINT+ Top 250 conventions in 2022

UNITED STATES — Utilizing the MINT+ events database, Simpleview, a leading global technology and software provider for the meetings and events industry, and Destinations International, the global trade association for convention and visitors bureaus (CVBs), identified the destinations that will be…

Read More

Meeting trends: leads, bookings & cancellations

Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…

Read More