Street Art and Mural Tourism Basics for DMOs

Colourful murals created by a variety of established and emerging artists have been popping up all over the world, injecting cities with beauty, culture and art-focused tourism over the past few years. They are so prominent and popular that they have even become their own segment of tourism, called…

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DAM Must-Have’s for DMOs

Photos and videos are a huge part of destination marketing. Visual content is a major driving factor for consumers looking to book their next getaway. Luckily for destination marketers, there is no shortage of visual content (for most that is). When it comes to photos and videos, it’s not only the…

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Influencer Marketing in 2019 for DMOs

Influencer marketing has undergone significant changes in the past year. The budgets are higher, the competition stiffer and the strategies far more varied than in the past. As more DMOs adopt influencer campaigns, it’s important to stay ahead of the pack with the current trends and approaches…

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Top Video Trends in Destination Marketing 2019

We’re almost halfway into 2019 and can clearly see which marketing tactics are dominating the industry thus far. Unsurprisingly, video remains at the top of the heap. For DMOs in particular, it has been deemed “the new currency” that will play a major role in whether travellers decide to purchase a…

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Live Video in Destination Marketing

Live video is a powerful tool for the modern destination marketer. Appealing to audiences with authenticity, transparency and unscripted interaction, it works because it allows them to experience a destination from new and unfiltered angles. So powerful is this medium that, in 2018, Facebook…

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The Impact of Overtourism and What DMOs Can Do About It

Defining Overtourism In September of 2018, the Center for Responsible Travel (CREST) and George Washington University’s International Institute of Tourism Studies joined forces to organize a World Tourism Day Forum in Washington, DC. The main topic on their agenda was overtourism, which they defined…

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Tips for Better B-Roll Footage

It’s easy for B-roll to become the afterthought of most film shoots. Largely considered supplemental footage, many crews will not put much effort into planning and shooting it—which can be a costly mistake in the long run. While A-roll is the footage that tells the story through interviews, dialogue…

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