Simpleview DAM Unveils a New User Interface

As you may know, Barberstock was rebranded to the Simpleview DAM in early 2020. As part of that rebrand process, we are excited to have rolled out a new user interface (UI), designed to make the platform easier to use and consistent with other Simpleview products. The new design also features a…

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Street Art and Mural Tourism Basics for DMOs

Colourful murals created by a variety of established and emerging artists have been popping up all over the world, injecting cities with beauty, culture and art-focused tourism over the past few years. They are so prominent and popular that they have even become their own segment of tourism, called…

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DAM Must-Have’s for DMOs

Photos and videos are a huge part of destination marketing. Visual content is a major driving factor for consumers looking to book their next getaway. Luckily for destination marketers, there is no shortage of visual content (for most that is). When it comes to photos and videos, it’s not only the…

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Influencer Marketing in 2019 for DMOs

Influencer marketing has undergone significant changes in the past year. The budgets are higher, the competition stiffer and the strategies far more varied than in the past. As more DMOs adopt influencer campaigns, it’s important to stay ahead of the pack with the current trends and approaches…

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Top Video Trends in Destination Marketing 2019

We’re almost halfway into 2019 and can clearly see which marketing tactics are dominating the industry thus far. Unsurprisingly, video remains at the top of the heap. For DMOs in particular, it has been deemed “the new currency” that will play a major role in whether travellers decide to purchase a…

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Live Video in Destination Marketing

Live video is a powerful tool for the modern destination marketer. Appealing to audiences with authenticity, transparency and unscripted interaction, it works because it allows them to experience a destination from new and unfiltered angles. So powerful is this medium that, in 2018, Facebook…

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