Surrounded by four picturesque mountain ranges and long sought-after by travelers for its inspiring scenery and sense of adventure, Greater Palm Springs is Southern California’s most storied resort oasis. Encompassing nine cities — Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella — opportunities for visitors are as endless as the destination’s blue skies.

With so many picture-perfect places to promote within its destination, the destination marketing organization (DMO) manages assets galore; photos, videos, audio, and documents — you name it, Visit Greater Palm Springs has to organize and distribute it. 

The team turned to Simpleview Digital Asset Management (DAM), the leading asset solution for travel and tourism, to optimize how they share valuable digital assets.

Since implementing Simpleview DAM, Visit Greater Palm Springs has met its goals of keeping creative assets stored, accessible, and organized to the team’s standards. The DMO also reported that its DAM library has grown from under 1,000 photos to over 8,000 images, 300 brand videos, and 950 B-roll clips. This library is used by the DMO’s internal team as well as stakeholders that need images or videos of the destination.

“I do love knowing that any rights issues are handled through the Simpleview DAM. It has been well worth it. The support team has been such a joy to work with.” — Joyce Kiehl, Director of Communications, Visit Greater Palm Springs