Do you feel like your paid media efforts are stuck at a standstill? Do you hear talk of new campaigns but don’t know how they could work for your destination marketing organization (DMO)? You're not alone — and this article is here to help. While Performance Max dominated the paid media…
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Ready to elevate the way you promote your destination but want to ensure you’re aligned with trends? We’ve got you covered. From the broadest ideas to some out-of-the-box thinking, dive into our top 10 strategies and hot paid media tips for your destination marketing organization (DMO). 1. Define…
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Coming up with new and creative ways to outline what to do in destinations across the globe has maximized testing, communication, and collaboration now more than ever. Introducing the latest Google buzzword: Performance Max. Performance Max is a one-stop-shop for paid media, allowing artificial…
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The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…
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The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
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This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…
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Effective advertising knows how to stick. In addition to a brand name and logo, a slogan rounds out the trifecta of brand identity. Think of jingles that get stuck in your head about a sandwich when you’re trying to work (5 dollar footlong, anyone?). How about the number of times you’ve bought…
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Fact: Facebook is the most used social media platform in the world. Fact: Facebook has 2.29 billion daily users. Fact: Facebook continues to have immense growth potential. Fact: Facebook marketing is no longer optional. The social media marketing space is a no-brainer for many destination…
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Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…
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All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…
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