Sydney Walter
Author
Sydney Walter

As an extroverted Wisconsinite, Sydney finds her passion in the connections she’s able to make. Her expertise falls within our Digital Marketing department as a digital media analyst. In this role, she works directly with clients in an effort to maximize their Pay-Per-Click strategies. Coordinating with clients across the country, she taps into her passion to connect, turning destination’s marketing dreams into reality.

Making sense of microsites: 4 good reasons to use them

The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…

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5 great ways to boost your paid social strategy

The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…

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Top tourism slogans and why they worked

Effective advertising knows how to stick. In addition to a brand name and logo, a slogan rounds out the trifecta of brand identity. Think of jingles that get stuck in your head about a sandwich when you’re trying to work (5 dollar footlong, anyone?). How about the number of times you’ve bought…

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Maximize your Facebook page in these 4 easy steps

Fact: Facebook is the most used social media platform in the world. Fact: Facebook has 2.29 billion daily users. Fact: Facebook continues to have immense growth potential. Fact: Facebook marketing is no longer optional. The social media marketing space is a no-brainer for many destination…

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The battle of the brands: branded vs. non-branded keywords

Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…

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5 reasons your destination should consider paid media

All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…

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