Posts by Sydney Walter | Simpleview Blog

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Sydney Walter

As an extroverted Wisconsinite, Sydney finds her passion in the connections she’s able to make. Her expertise falls within our Digital Marketing department as a digital media analyst. In this role, she works directly with clients in an effort to maximize their Pay-Per-Click strategies. Coordinating with clients across the country, she taps into her passion to connect, turning destination’s marketing dreams into reality.

A young woman with long, dark hair looks back and forth between her laptop and phone.

Embrace the heat from these hot hot hot paid media tips for DMOs 🔥

By Sydney Walter on Sep. 25, 2023

Ready to elevate the way you promote your destination but want to ensure you’re aligned with trends? We’ve got you covered. From the broadest ideas to some out-of-the-box thinking, dive into our top 10 strategies and hot paid media tips for your destination marketing organization (DMO). 1. Define…

A man reviews their marketing performance on Google on a laptop

How DMOs can leverage Google’s Performance Max for campaign success

By Sydney Walter on Sep. 01, 2023

Coming up with new and creative ways to outline what to do in destinations across the globe has maximized testing, communication, and collaboration now more than ever. Introducing the latest Google buzzword: Performance Max. Performance Max is a one-stop-shop for paid media, allowing artificial…

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Making sense of microsites: 4 good reasons to use them

By Sydney Walter on Jun. 19, 2023

The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…

A woman filming with cell phone and gimbal in the mountains over Lake Maggiore

5 great ways to boost your paid social strategy

By Sydney Walter on Apr. 26, 2023

The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…

Eau Claire's Visual Stories section on their website, highlighting UGC about the destination.

Creative minds unite! Visit Eau Claire uses CrowdRiff’s Localhood to collect immersive pieces of UGC

By Sydney Walter on Mar. 20, 2023

This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…

Top tourism slogans and why they worked

By Sydney Walter on Dec. 21, 2022

Effective advertising knows how to stick. In addition to a brand name and logo, a slogan rounds out the trifecta of brand identity. Think of jingles that get stuck in your head about a sandwich when you’re trying to work (5 dollar footlong, anyone?). How about the number of times you’ve bought…

Maximize your Facebook page in these 4 easy steps

By Sydney Walter on Dec. 05, 2022

Fact: Facebook is the most used social media platform in the world. Fact: Facebook has 2.29 billion daily users. Fact: Facebook continues to have immense growth potential. Fact: Facebook marketing is no longer optional. The social media marketing space is a no-brainer for many destination…

neon signs that read branded vs non-branded

The battle of the brands: branded vs. non-branded keywords

By Sydney Walter on Oct. 24, 2022

Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…

Paid words and calculator on invoice bill paper for time paid payment at office business finances

5 reasons your destination should consider paid media

By Sydney Walter on Sep. 15, 2022

All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…