But What About Ad Blockers?

A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…

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Case Study: App Downloads

SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…

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Case Study: Destination Immersion

SITUATION A website redesign for any destination marketing organization (DMO) is an extensive process, and many of them share the common obstacles of overcoming misperceptions and stereotypes. Visit Anchorage is the official DMO for Anchorage, Alaska, tasked with attracting visitors to Alaska's…

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Case Study: Optimized Site Design Increases Bookings

SITUATION VisitPITTSBURGH runs a paid search promotional campaign each year as part of their Pittsburgh is Kidsburgh vacation package. The Kidsburgh campaign mainly focuses on surrounding drive markets to help push ticket sales and hotel stays for local area attractions and hoteliers. As part of…

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Case Study: Small Tests Yield Big Results

SITUATION Visit Alexandria knows that their website is the most important point of contact between their organization and potential visitors. While they are certainly proud of the nearly 2 million visits to VisitAlexandriaVA.com annually, the quality of that traffic is just as important. They…

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Case Study: Testing Leads to Increased E-Newsletter Signups

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

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Case Study: Visit Eau Claire

Visit Eau Claire has been a valued Simpleview CRM customer since 2008. Back then, the DMO team admits that they were still learning about certain technology-based products on the market, especially Customer Relationship Management (CRM) systems. So they paid attention to top destinations, and…

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Case Study: Innovation Norway

The Innovation Norway website is a model example of how Simpleview's integrated solutions carry out core destination marketing functions on an enormous scale. Innovation Norway, the Norwegian government's primary instrument for empowering Norwegian enterprises and industry, selected Simpleview as…

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