Case Study: Destination Immersion

SITUATION A website redesign for any destination marketing organization (DMO) is an extensive process, and many of them share the common obstacles of overcoming misperceptions and stereotypes. Visit Anchorage is the official DMO for Anchorage, Alaska, tasked with attracting visitors to Alaska's…

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Case Study: Optimized Site Design Increases Bookings

SITUATION VisitPITTSBURGH runs a paid search promotional campaign each year as part of their Pittsburgh is Kidsburgh vacation package. The Kidsburgh campaign mainly focuses on surrounding drive markets to help push ticket sales and hotel stays for local area attractions and hoteliers. As part of…

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Case Study: Small Tests Yield Big Results

SITUATION Visit Alexandria knows that their website is the most important point of contact between their organization and potential visitors. While they are certainly proud of the nearly 2 million visits to VisitAlexandriaVA.com annually, the quality of that traffic is just as important. They…

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Case Study: Testing Leads to Increased E-Newsletter Signups

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

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Case Study: Visit Eau Claire

Visit Eau Claire has been a valued Simpleview CRM customer since 2008. Back then, the DMO team admits that they were still learning about certain technology-based products on the market, especially Customer Relationship Management (CRM) systems. So they paid attention to top destinations, and…

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Case Study: Innovation Norway

The Innovation Norway website is a model example of how Simpleview's integrated solutions carry out core destination marketing functions on an enormous scale. Innovation Norway, the Norwegian government's primary instrument for empowering Norwegian enterprises and industry, selected Simpleview as…

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Case Study: Pay-Per-Click

SITUATION The Daytona Beach Area Convention and Visitors Bureau (CVB) began utilizing Simpleview's Pay-Per-Click (PPC) Campaign Management services in October 2014. Prior to this time, the CVB had been handling these efforts in-house, which presented some growth and optimization challenges in the…

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Case Study: Visit Knoxville

SITUATION Already a Simpleview Customer Relationship Management (CRM) user, Visit Knoxville, Tennessee's 2015 Destination Marketing Organization of the Year, chose to apply Destination Travel Network's managed online advertising services to their website. DTN integrated their ad platform and began…

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Use Case: Facebook Remarketing to Custom Audiences

SITUATION The Bishop Area Chamber of Commerce & Visitors Bureau in California wanted to implement a social media campaign that would help increase awareness of the small-town destination as more than a place to "stop by," but a place to stay and enjoy. Through a collaborative strategy meeting with…

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