These destinations will be on your must-visit list as soon as you see their new Simpleview CMS websites. From destinations with award-winning meetings and events to entire countries, these destination marketing organizations (DMOs) have trusted the best content management system (CMS) with their…
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Let’s be honest … we have all rolled our eyes at social media influencers. Whether they are going on lavish trips, promoting obscure products, or posting cringy apology videos — love them or hate them, we pay attention to them. It’s time to be “reel” (pun intended), influencers are not going…
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I love hearing about trends. In the fast-moving world of digital marketing, they tell me about what’s happening, if I’m moving in the right direction, or if there are things outside my scope that I should consider. Here are the four tactics capturing my attention lately that your destination…
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Recognized as “New York City’s Beachfront Backyard,” Long Island stands out as a welcoming region where we all BeLONG. It’s a place to be whoever you want and become immersed in a community ready to celebrate you. Long Island’s diverse offerings range from pristine white sand beaches to championship…
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After 20 years of working alongside tourism pros deep in the tactical application of technology, you learn a few things. You celebrate their successes and strive to solve their most stubborn struggles. For some, it’s desynchronized data. For others, it’s temperamental tools that hinder their work…
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Visit Estes Park had been working successfully with Destination Travel Network (DTN), a Simpleview website monetization company, but changed its strategy to bring its online ad operations in-house. It turned out that the sales process was much more labor-intensive than anticipated; the destination…
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Advertising guru David Ogilvy said it best in the 1950s: “The consumer is intelligent, the consumer will figure it out, the consumer will make wise choices.” The pressing need for destinations to communicate their authentic state of being has never been more apparent. Visitors in a world rebounding…
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Like bread and butter or salt and pepper, food and travel go hand-in-hand and even as the last warmth of summer fades, the bounty of autumn is waiting to be enjoyed. Almost every destination has a signature food, dish or drink to boast — something to invite and tantalise. With harvest at hand, this…
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We hosted our inaugural Simpleview EMEA Summit last month in Liverpool, and while it was certainly intended as a space to meet, network and connect, this event also featured multiple outstanding sessions and in-depth content from a wide range of speakers and industry experts, as well as insight and…
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Let’s talk trails — most destinations have some sort of trail that visitors love. Whether it's taking a day to hit every swing or bench in Puerto Rico for the view and a picture, or exploring Eau Claire’s horseradish trail … there is something for everyone and endless trail opportunities for…
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